About Us
Powered by one of the largest global newsrooms in sports media, The Athletic brings sports fans the most comprehensive stories about the teams, sports and athletes they love. The Athletic’s newsroom of 500+ full-time staff delivers in-depth coverage of hundreds of professional and college teams across more than 47 North American markets and all 20 football clubs in the English Premier League, as well as many Championship clubs.
About The Role
The Sales Planner will act in partnership with our Advertising Sales & Strategy teams to lead and support thoughtful and compelling programs that deliver successful outcomes for our Advertisers. The Sales Planner will be knowledgeable of digital and audio advertising platforms, tools, and products to create compelling media offerings. The Sales Planner will work with The Athletic clients externally and be a partner to sales and other operational teams internally.
Responsibilities
Support development of RFP (Requests for Proposal) process utilizing the full scope of The Athletic’s ad products that strategically address the advertiser’s needs and campaign objectives for digital and audio business lines.
Build and revise media plans, check avails, reserve fixed placements and update associated fixed placement calendars, and negotiate Terms & Conditions; Enter final plans into online proposal systems.
Manage the digital process workflow from RFP to IO and liaise with key approval stakeholders in AdOps, Revenue Analytics, Legal, Ad Product, Research and Strategy.
Adhere to process controls and ensure all approvals are accurately secured.
Maintain proper documentation of all IOs, T&Cs and Campaign activities.
Attend all Product trainings and develop a deep understanding of the full suite of The Athletic’s products across all platforms.
Assist with campaign kick off management.
Coordinate handoff of digital campaigns to AdOps to ensure pre and post sales continuity.
Field customer complaints and work with the appropriate department to resolve them.
Respond to servicing and information requests from team members and clients: work with various internal teams to gather information for customers and fulfill requests.
Provide excellent customer service to both internal and external clients.
Communicate detailed and specific account information to Sales and Operations management as needed.
When other team members are out of office or low on bandwidth, Planner is responsible for coverage and resourcing assistance to support larger department needs.
Planner is expected to surf the TA site regularly and frequently to ensure our Client’s ads are delivering as expected.
Requirements
1-2+ years media experience
BS/BA degree or related degree
Attention to detail and organized
Excellent knowledge of advertising and digital media
Proficiency in Microsoft and Google office applications; sales and data management tools such as Salesforce are also desirable
Motivated self-starter and quick learner
Collaborative, responsive and accountable
Excellent communication skills both with external clients as well as internal stakeholders
Excellent relationship-building skills and the ability to work effectively in a team environment
Strong ability to communicate end-to-end planning process and share that knowledge with the larger team
This is a remote-based position in the United States or Canada
