Marketing Manager, Product & Growth - Trial Library

Trial Library is an AI-native enrollment and care navigation platform that accelerates access to precision medicine. In collaboration with biopharmaceutical manufacturers, payers, and health systems, Trial Library enables the delivery of clinical trials as a standard care option - improving patient access, advancing oncology outcomes, and reducing the total cost of care. Backed by leading healthcare venture capital firms, Trial Library’s platform is currently deployed in 840+ clinics and 3,000+ providers nationwide.

We're looking for our first Marketing Manager, Product & Growth to be the strategic and executional marketing engine at Trial Library. This role offers the opportunity to own both the narrative — how we position and differentiate our platform — and the pipeline — how we reach, engage, and convert the right audiences across providers and industry sponsors. You'll report to the Chief Product Officer and work closely with our Provider Partnerships team, product team, and design team. You won't inherit a playbook — you'll write one. If you're energized by building from scratch, comfortable with ambiguity, and passionate about healthcare access, this role is for you.

This role is organized around three core areas:

1. Product Marketing

Own how Trial Library shows up in the market — what we say, to whom, and why it lands.

Develop and maintain positioning and messaging frameworks for Trial Library's AI platform, tailored to distinct audiences: community oncology sites, patients, and industry/pharma partners

Translate complex product capabilities and clinical outcomes data into clear, compelling narratives that resonate with healthcare decision-makers

Lead go-to-market planning for new product launches and feature releases — coordinating across product, partnerships, and design to ensure aligned, timely execution

Build competitive intelligence capabilities: monitor the clinical trial enrollment landscape, track how competitors position themselves, and continuously sharpen Trial Library's differentiation

Develop ROI and outcomes storytelling for customer-facing materials, case studies, and investor narratives

Create and maintain sales enablement materials — one-pagers, pitch decks, objection-handling guides, and battlecards — that empower the Provider Partnerships team to communicate Trial Library's value confidently and consistently

2. Growth Marketing

Drive awareness, demand, and platform adoption across our target audiences in community oncology.

Own lead generation strategy and execution across multiple channels — digital campaigns, email nurture programs, LinkedIn, and event marketing — with a focus on measurable outcomes

Build and optimize multi-channel campaigns that move prospects through the funnel, from awareness to activated partnership

Manage our Trial Library Network Digest newsletter and social content program to position Trial Library as a trusted, knowledgeable partner in community oncology

Develop audience segmentation and lifecycle marketing strategies that nurture prospects and retain existing partners

Track, report, and optimize marketing performance using data — set KPIs, analyze channel activity, and make clear recommendations on where to invest and where to cut

3. Market Presence & Brand

Establish Trial Library as a credible, visible, and trusted brand in the clinical trial and oncology ecosystem.

Manage end-to-end conference and event strategy — identify the right opportunities, coordinate logistics and vendors, create event materials with our design team, execute on-site presence, and systematically follow up with leads post-event

Support virtual events including webinars and lunch-and-learns with community oncology sites and industry partners

Produce thought leadership content — articles, implementation guides, and case studies — that builds credibility with healthcare audiences and drives inbound interest

Maintain a consistent brand voice and visual identity across all channels, in close collaboration with our design team

Build scalable marketing systems and processes — content libraries, campaign templates, tracking frameworks — that grow with the company

4+ years of experience in healthcare marketing — life sciences, health tech, payer, or provider-facing — with a clear track record of both strategy and execution

Demonstrated product marketing experience: you've owned messaging frameworks, built positioning for complex products, and created materials that actually moved deals forward

Strong storytelling skills with a portfolio showing your ability to translate technical or clinical concepts into compelling narratives for non-technical audiences

Proven lead generation experience across multiple channels, with measurable results you can speak to

Experience managing conference and event marketing end-to-end: planning, vendor coordination, on-site execution, and post-event follow-up

Self-starter who thrives without a playbook — you identify what needs to happen and make it happen

Excellent project management, communication, and analytical skills

Working knowledge of marketing automation, CRM, and analytics tools (HubSpot, Salesforce, Marketo, Mailchimp, or similar)

Bachelor's degree in business, marketing, communications, or related field