About the Role

As the Growth Marketing Engineer for Roo's Veterinary Marketplace, you build the things that get veterinarians to sign up for Roo and work their first shift.

This is a builder role inside marketing. You may come from product, engineering, a startup of your own, or growth marketing. What matters is that you find a problem in the funnel, build the fix yourself with AI, and measure what it did.

It is a senior-level individual contributor seat in the Veterinary Marketplace Business Unit. Most of your time goes to acquisition. The rest goes to helping new vets reach their first shift. You are held to vets who work, not leads or sign-ups.

The problem is a hard one. There are only tens of thousands of relief vets in the country, and about half have already signed up. You can't buy the rest. Of the vets we approve, 1 in 4 request a shift in their first week, and that number has not moved in over a year. We know the reasons. Nobody has fixed them one at a time and measured what moves. That is the job.

You report to the GM of the Veterinary Marketplace BU, with a dotted line to the Marketing Chief, and you are part of Roo's marketing guild, which owns craft standards across the company.

Your Responsibilities

• Build the pages, tools, agents and automations that bring vets in the door, yourself.
• Own vet acquisition strategy and budget: channel mix, spend by market and audience, CPA and payback targets.
• Set paid media strategy and direct a shared agency partner on day-to-day execution.
• Partner with the brand team on creative, the website and SEO, and bring the acquisition layer to company-wide campaigns.
• Hold everything you ship, including AI-built pages, ads and copy, to Roo's brand standards.
• Run a steady flow of tests on the sign-up flow, landing pages, referral program and new channels such as AEO.
• Talk to vets every week and build from what you hear.
• Pull your own data and keep the acquisition numbers honest: CPA by channel, cohort activation, payback and holdouts.
• Work with Onboarding, Business Development and Events so that new sign-ups request a first shift.

How this role works with the team

With Product Management: Product owns the product. You own who we reach and what we offer, and work with product marketing and brand on messaging. Where the funnel crosses from one to the other, you share one target and one experiment roadmap.

With the Lifecycle Marketer: lifecycle owns the channels to vets already in our database. You bring the acquisition insight and the activation briefs.

With Brand: you work with the brand team on creative, the website, SEO and company-wide campaigns. You bring the acquisition goals, briefs and test results, and together you make sure what goes out converts and looks and sounds like Roo.

With Product Marketing: product marketing leads vet positioning and messaging. You bring what you learn from vets and from testing, and together you shape how we talk to vets in every channel.

Qualifications

• Builder first. You ship landing pages, tools, agents and automations yourself with Claude Code, Cursor, n8n, Webflow or similar, without waiting on engineering. You can show us something you built in the last 90 days.
• Growth experience. 5+ years growing a product as a PM, engineer, founder or marketer. Supply-side marketplace or licensed-professional experience is a plus.
• Acquisition results. You have built something that brought in new users, and you can name the number.
• Outcome ownership. You have been held to a number downstream of the click and changed your plan because of it.
• Analytical self-sufficiency. You write SQL, build your own reporting, and run experiments with real controls.
• Channel judgment. You have worked with paid, referral or SEO, or you can show that you learn a new channel fast.
• Marketing judgment. You understand your audience and can turn what you hear from customers into an offer or message that converts. You know strong creative when you see it, and you can show us campaigns or creative tests you shaped.
• Good with people. You like talking to customers, and you write clearly for a skeptical professional audience.
• Startup pace. You try ten things to learn which two work, and you fix a broken step without asking.