The Field Marketing Manager will be responsible for developing and implementing in-region marketing initiatives to generate demand, drive pipeline growth, and accelerate revenue. In this high-impact, results-oriented role, you will collaborate closely with sales, partnerships, and marketing to develop strategic, integrated field marketing programs that support our business and generate demand for our offerings. The ideal candidate will be both strategic and tactical, with a proven ability to drive measurable results in a dynamic environment.
*Visa sponsorship is NOT available at this time
What You’ll Do
Develop and execute a region of FloQast’s North America Field Marketing strategy as we engage, empower, and execute initiatives supporting lead generation, pipeline acceleration, and customer adoption.
Develop integrated, data-driven marketing plans aligned with corporate programs, collaborating cross-functionally to identify and execute field-driven activities—such as regional events, tradeshows, virtual sessions, and digital campaigns.
Track and analyze key performance metrics to evaluate the success of field marketing activities.
Provide regular updates and insights to leadership, and use data to inform strategic adjustments.
Conduct regular check-ins and cadence calls regarding marketing strategy, planned initiatives, status updates and current results with key business stakeholders, regional sales leaders, marketing team members, etc.
Partner closely with our sales and sales development teams to accelerate pipeline in our target accounts and increase conversions to drive net new revenue growth.
Contribute to the creation of marketing efforts that are programmatic and scalable by documenting best practices and lessons learned.
Any other tasks that may be assigned to help the company meet its goals.
Travel required up to 30%.
What You’ll Bring
A “builder” mentality and strong collaboration skills.
3+ years of field or partner marketing is required.
3-5 years of B2B marketing experience, prior B2B SaaS experience highly desired.
A track record of driving B2B sales results through field marketing programs and initiatives.
Demonstrated cross-functional marketing expertise and co-marketing experience.
Exceptional written and verbal communication skills.
Strong analytical skills matched with brand and relationship building experience.
Successful project management and organizational skills with a proven ability to work across functional areas to implement strategies.
Solid understanding of the finance and accounting or the fintech ecosystem a plus.
Familiarity with Hubspot, Salesforce, Asana is preferred.
BA/BS degree; prior accounting or fintech experience or former CPA a big plus.
