Why join Upscale, Inc.
Upscale, Inc., is building the high-performance infrastructure powering the next generation of artificial intelligence. Backed by over $500M in funding and rapid global adoption, we are scaling systems designed for the world’s most demanding AI workloads.
We focus on first-principles engineering across silicon, systems, and networking—where performance, scale, and execution are critical. Our team is talent-dense and high-performing. We value ownership, technical rigor, and speed, and we offer the opportunity to work on foundational problems with immediate, real-world impact.
If you’re looking to do high-impact work, move fast, and help define the infrastructure behind the future of AI—Upscale is where you can produce meaningful work at the frontier—and operate at a high standard.
About the job
Success in this role means scaling our voice through world-class content and high-stakes global events. You will be translating deep-stack innovation into a definitive industry narrative.
Responsibilities:
- You are the architect of the GTM messaging motion, ensuring that Upscale dominates the market conversation and drives immediate pipeline on every event.
- Own the presence and strategy for premier global trade shows (e.g., NVIDIA GTC, OCP, AI4). You don’t just manage booths; you curate high-stakes experiences that showcase our innovation to the world's largest AI infrastructure buyers.
- Own end-to-end participation in industry standards and technical community programs (e.g., OCP, SONiC Hackathon, Hot Chips). You lead preemptively—tracking every call for papers and submission deadline, pressure-testing the messaging, and verifying exactly where each submission stands—so no deadline, call for action, or acceptance ever slips.
- Orchestrate cross-functional alignment with Product, Sales, and Engineering to ensure that product priorities, messaging, and event readiness are perfectly synchronized with our global roadmap.
- Turn brand visibility into measurable pipeline by running targeted campaigns and event motions for priority accounts—driving meeting conversion, clean lead capture, and disciplined follow-up tracking.
Requirements:
- 7+ years of experience in B2B marketing, specifically spanning content architecture, integrated campaigns, and global events within the Data Center infrastructure space.
- Expertise in managing multi-million dollar event budgets and complex project timelines with a 0→1 builder’s mindset.
- Hands-on experience driving submissions to industry standards bodies and technical forums (OCP, SONiC, Hot Chips, or similar)—from call-for-papers tracking through accepted presentation.
- The ability to navigate complex AI networking concepts and translate them into authoritative, crisp messaging.
- Deep understanding of the current AI compute landscape, including data center networking and open-standard hardware stacks.
- Ability to work from our Santa Clara, CA office.
