SECTION I · THE BRIEF
Brief #46507Updated 16 JUN 2025DENVER, COLeverSV ANGEL
Employbl Dossier

Account Manager

Formstack is a workplace productivity platform that lets organizations create digital workflows with no-code forms, documents, and signatures. Founded in 2006, the company was created by Ade Olonoh and serves over…

Location
Denver, CO
Company size
200–500
Posted
1y ago
Via
Lever
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  • 01Comp band & equity packageLocked
  • 02Seniority & experience requirementsLocked
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Account Manager - Formstack

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Job Title
Account Manager
Job Location
Denver, CO
Job Description
We’re hiring a growth-focused Account Manager to join our Sales team. This role is entirely dedicated to driving expansion revenue—you will identify, manage, and close upsell and cross-sell opportunities within a defined book of existing customers. This is not a renewal role. You'll act as a strategic partner to customers, helping them uncover additional value from Formstack’s product suite. By understanding their business needs and aligning our tools to new use cases, you'll play a critical role in growing our revenue and product adoption across departments. This is a hybrid position requiring in-office presence in Denver three days per weekTuesdays, Wednesdays, and Thursdays.
Key Responsibilities
  • Drive upsell and cross-sell opportunities within an assigned portfolio of current customers.
  • Develop deep relationships with key customer stakeholders to understand evolving needs and expansion potential.
  • Partner closely with Customer Success to share account insights and coordinate customer engagement strategies.
  • Lead discovery, product positioning, and value-based selling for Formstack’s platform: Forms, Documents, Sign, and Workflows.
  • Collaborate with Product, Marketing, and Sales Engineering teams to support your expansion efforts.
  • Track pipeline activity, opportunity status, and revenue forecasts in Salesforce and related systems.
  • Required Qualifications
  • 3–5 years of experience in B2B sales, with a strong background in Account Management or Expansion Sales.
  • Demonstrated success growing revenue within existing Mid-Market or Enterprise accounts.
  • Strong consultative selling and discovery skills; able to map business problems to platform capabilities.
  • Proficient in CRM systems such as Salesforce; highly organized and self-motivated.
  • Comfortable working in a hybrid environment and engaging face-to-face with colleagues and collaborators three days per week.
  • Preferred Qualifications
  • SaaS experience, especially in workflow automation or form/document management solutions.
  • Exposure to selling into highly regulated industries such as Education, Healthcare, or Government.
  • Familiarity with complex sales cycles involving multiple stakeholders and technical integrations.
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    Where this role is based

    Denver, CO

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    Formstack Headquarters Location

    Fishers, IN

    View company profile

    Formstack Company Size

    Between 200 - 500 employees

    Formstack Founded Year

    2006

    Formstack Total Amount Raised

    $425,000,000

    Formstack Funding Rounds

    View funding details
    • Private Equity

      $425,000,000 USD

    • Private Equity

      $425,000,000 USD