Extend Funding & Investors

Extend is an API first company that allows any merchant to offer extended warranties and protection plans, both online and offline, while also providing the merchant's end customers with a vastly improved and modern support experience that eliminates many of the issues customers face today with legacy underwriters. Their intelligent decision engine uses machine learning to optimize warranty offers in real-time, thereby improving warranty and cart conversions and generating the most revenue for the merchant. Extend platform is integrated into leading eCommerce solutions including Shopify, Magento, Salesforce Commerce Cloud, BigCommerce, and others so that they can be up and running quickly, with no technical requirements. They also provide custom API integrations for larger merchants who have their own eCommerce platform. It stores all the details of an individual's product purchase and warranty plan for them, while also assisting throughout the claim process to create a seamless experience from start to finish. It was founded in 2019 and is headquartered in San Francisco, California.