Crayon

Boston, MA

Crayon’s market and competitive intelligence software platform enables businesses to capture, analyze, and act on market movements from their competitors, customers, and partners. Tens of thousands of teams use Crayon’s software to automatically track and analyze complete competitive intelligence - external messaging and positioning, product and pricing changes, hiring plans, go-to-market strategies, and more - pulling from hundreds of millions of sources. Crayon customers have seen competitive win rates improve more than 50% by enabling their sales teams with dynamic battlecards, efficiency savings of 20% or more by automating their competitive research, and strategic and tactical wins across marketing, product, and executive leadership teams. Forrester Research named Crayon a Leader in the New Wave report on Market & Competitive Intelligence Platforms, and cited that Crayon leads the pack with a focus on measuring the platform’s impact on sales and is differentiated in catching and annotating changes to the complete domain of a company website, including a company’s deep website pages. To learn more about Crayon, visit www.crayon.co.