QualSights

Chicago, IL

QualSights (formerly Georama) is an end-to-end qualitative insights platform that provides brands, agencies and consulting firms a dramatically faster and more affordable way to generate deeper insights at global scale. Clients use QualSights to remotely observe and interact with consumers as they shop for, use or consume products in their natural environment; conduct video interviews or focus groups; and enhance in-person fieldwork. QualSights is the only platform that provides the ultimate flexibility to capture ANY type of media from ANY camera device using ANY qualitative method, combined with powerful artificial intelligence (AI) that makes it fast and easy to find and present the insights that matter most. Using QualSights’ software, research participants, customers or field staff can broadcast their perspective LIVE from anywhere in the world in reliable HD video through smartphones, smart glasses or 360° cameras while mobile indoors or outdoors, and via computers or A/V equipment when stationary. Remote teams and clients can observe on any device and probe/interact in real-time to better understand consumers. QualSights’ AI automatically transcribes audio, generates relevant keywords and topics, recognizes video objects and scenes, provides sentiment and emotion analysis and more. Project findings can be summarized and shared quickly and effectively by simply dragging and dropping video clips within a visual presentation builder.