About PayJoy
PayJoy, a Public Benefit Corporation, is a mission-first credit provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success. Our patented technology for secured credit provides an on-ramp for new customers to enter the credit system. Through PayJoy’s point-of-sale financing and card offerings, customers gain access to a modern quality of life. PayJoy’s credit also allows our customers to seize opportunities as micro-entrepreneurs, and acts as insurance for tough times. Through our cutting-edge machine learning, data science, and anti-fraud AI, we have served over 18 million customers as of 2025 while achieving solid profitability for sustainable growth.
This role
You will lead PayJoy’s regional field marketing strategy, managing agency partners and a network of over 1,500 promoters to drive demand, sales, and profitable growth. You will own performance targets, promoter productivity, budget management, and agency accountability, ensuring coverage and spending deliver measurable results.
Working closely with sales, marketing, finance, fraud, and risk teams, you will align field execution with business priorities and address underperformance and high-risk locations. This role requires a hands-on leader with 8+ years of relevant experience who can manage large teams, strengthen agency partnerships, and deliver results within budget while upholding PayJoy’s values.
Responsibilities
Manage field marketing agencies and a team of over 1500 field marketers promoters to develop and execute a regional demand generation strategy in line with company sales goals.
Set and review targets weekly with the agencies.
Check the effectiveness of promoters in meeting their sales targets.
Check profitability of promoters, not just sales numbers (profit above cost)
Validate agency invoices against confirmed promoter coverage as well as output
Ensure promoters are placed on PIP within the recommended period and non-performers are dismissed and replaced
Work closely with fraud and risk management teams, highlighting high-risk areas and removing promoters from locations
Collaborate with senior marketing leaders, finance and sales leaders to create integrated plans and budgets.
Be a player/coach, executing and managing field marketing activities.
Manage promoter agencies aligned with PayJoy values.
Requirements
8+ years of marketing and/or field marketing experience
Exemplary communication skills with senior marketing and sales leaders.
Experience managing direct or cross-functional teams of field marketers.
Experience managing a field marketing budget and working with senior finance and marketing leaders on annual budgeting processes.
Demonstrated track record of driving results and staying within a budget.
Benefits
100% Company Funded : Private Health Insurance for employee and immediate family
Pension Fund
Company-funded employee life and disability insurance
20 days vacation, unlimited sick leave
$2,000 USD annual Co-working Travel perk
$2,000 USD annual Professional Development perk
Phone Finance, headphone benefit, home office equipment allowance and wellness perks
Catered Lunch
