LettrLabs is at an inflection point. We've built a platform that makes direct mail as automated, trackable, and scalable as digital advertising - and it's working. Now we need someone to make the world understand why that matters.
As our Product Marketing Manager, you'll own how LettrLabs is positioned, messaged, and understood - from the first ad impression through long-term customer retention. You'll translate what Sales learns in the field, what Product is building, and what our best customers experience into sharp, consistent narratives that move buyers and help us close deals. This is a zero-to-one role: the assets, frameworks, and systems you build don't exist yet. You'll be the one to build them.
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Own LettrLabs' core positioning, messaging, and value propositions and keep them current as the product and market evolve.
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Build ICP and vertical-specific messaging frameworks across Home Services, E-commerce, Non-profits, Real Estate, and B2B SaaS.
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Lead product launches end-to-end in partnership with Product: planning, internal enablement, external rollout, and post-launch performance tracking.
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Own messaging across all customer-facing touchpoints - website, sales collateral, lifecycle marketing, onboarding flows, and social.
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Build the customer proof and case study program from narrative development through distribution across sales and marketing channels.
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Develop scalable sales enablement assets - one-pagers, battle cards, objection guides, competitive comparisons - that sales actually uses.
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Conduct ongoing market, customer, and competitive research to sharpen positioning and feed product direction.
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Own product roadmap storytelling to support retention and expansion in partnership with Customer Success.
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Lay the messaging and enablement foundation for emerging growth channels: paid acquisition, partnerships, affiliates, and referrals.
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5+ years in product marketing, with ownership of positioning across multiple industries or customer segments (highest priority).
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A track record of building messaging and enablement assets that sales teams actually adopt - not slide decks that collect dust.
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Strong competitive positioning instincts: you know how to make a product stand out in a crowded market, not just explain what it does.
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Exceptional written communication: you can write a sharp one-liner, a detailed battle card, and an executive narrative - and know which one the moment calls for.
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Demonstrated ability to lead cross-functionally with Product, Sales, and Customer Success - you influence without authority.
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Comfort operating with ambiguity and incomplete information in fast-moving environments.
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Ability to translate complex, technical product capabilities into clear, buyer-focused business value.
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Must be willing to work on-site regularly at our office in Marina Del Rey.
Actual base salary offered will be determined by: experience, skills, and work location. This range is for base salary, our total compensation includes equity and benefits. We welcome you to apply even if your expectations are outside our listed range.
LettrLabs is committed to creating a diverse environment and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
LettrLabs is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures and throughout employment. If you need assistance or any accommodation, please let us know.
LettrLabs does not accept unsolicited resumes from recruiters or employment agencies without a fully executed recruitment agreement in place. In the absence of such agreement, LettrLabs reserves the right to pursue and hire any candidates without an obligation to pay fees. Agencies are requested not to contact LettrLabs hiring managers or employees regarding recruiting services.
