Job description：

China KOL Strategy & Market Execution

• Lead China influencer marketing campaigns with a strong focus on local cultural trends, dynamic social media platforms (Xiaohongshu, Douyin, etc.).
• Identify, build, and maintain strong relationships with top-tier KOLs, trendsetters, and KOL agencies to ensure the brand stays culturally resonant and highly visible among the target audience.
• Analyze campaign data and provide actionable insights to optimize KOL partnerships, seeding conversion, and content performance.

Influencer seeding program

• Develop and scale a robust seeding program to generate continuous organic buzz.
• Manage the end-to-end seeding logistics, from influencer identification and personalized outreach to product delivery and content tracking, ensuring a high ROI on product investments.
• Cultivate long-term, organic relationships with creators to convert them into genuine brand advocates.

Leadership and team management

• Lead and empower a team to provide guidance, mentorship, and foster a collaborative, agile, and high-performing environment.
• Act as the core lead for China influencer initiatives, working closely with the cross-functional and the global team to ensure local strategies align with the brand’s vision while being perfectly tailored for the Chinese market.

Qualifications

• Bachelor's Degree in Marketing, Communications, or related field
• At least 3 years of experience in influencer marketing (experience with fashion/ trendy/ beauty FMCG is a huge plus).
• Deep understanding of the Chinese social media ecosystem (Xiaohongshu, Douyin, Weibo, Bilibili) and agency/MCN operation models.
• Proven ability to manage and negotiate high-value KOL/agency deals and contracts.
• Strong data analytical skills, with the ability to integrate KOL organic performance data with paid media amplification results to evaluate true campaign ROI and drive holistic marketing insights.
• Experience leading teams and managing multiple campaigns simultaneously.
• Excellent project management and organizational skills.
• Passion for influencer culture and staying ahead of fast-paced industry trends.