Virtue Labs

Raleigh, NC

Virtue is a haircare brand that offers Alpha Keratin 60ku, a human protein born from regenerative medicine. Alpha Keratin 60ku is extracted from ethically-sourced human hair, so our bodies recognize it and treat it as its own. It binds directly to areas of damage and fills them in, revealing hair that’s shinier, stronger, and overall more healthy. For the first time, we can actually repair hair—even after the damage is already done. Virtue Labs was founded in 2015 and based in Raleigh, North Carolina.