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MediaAlpha

Los Angeles, CA

MediaAlpha is the industry's first transparent, vertically integrated marketplace bringing Real-Time Bidding (''RTB'') to performance-based advertising. The innovative ad-tech platform is already home to the largest online insurance advertisers, offering them unparalleled targeting capabilities using structured search and big data, while helping sellers increase monetization with best-of-breed yield optimization algorithms. For advertisers, the MediaAlpha Exchange offers a robust, best-in-class RTB demand side platform (''DSP'') with rapidly growing access to inventory from leading insurance publishers. The platform enables advertisers to use the next-generation RTB to target and acquire the highest intent customers via data-driven, custom audience and bidding strategies for clicks, call, and leads. Publishers also benefit from the MediaAlpha Exchange's sophisticated demand management and yield optimization capabilities that drive competition for and maximize the yield from their insurance advertising inventory. The platform's world class analytics and reporting also gives publishers the tools to create traffic acquisition strategies and make more insightful real-time business decisions.

mediaalpha.com

Company Details

Founded

2010

Employees

Between 100 - 200 employees

Raised

$20,000,000.00

Public

Yes

Acquired

No

CEO

Convoy logoSteve Yi

Founders

Convoy logo
Eugene Nonko
Convoy logo
Ambrose Wang
Convoy logo
Steve Yi

Company Collections

MediaAlpha's Industries

MediaAlpha's Tech Stack