Summary
The Sales Program Marketing Manager serves as the dedicated marketing partner to assigned sales teams. This role is responsible for developing, executing, and managing marketing programs that support B2B sales initiatives, drive customer engagement, and accelerate revenue growth.
As the marketing liaison between Sales and Marketing, this role translates business objectives into actionable marketing strategies and ensures programs are delivered on time, on brand, and aligned with organizational priorities. The ideal candidate is collaborative with strong marketing expertise, exceptional communication skills, and experience supporting complex B2B sales organizations.
Key Responsibilities:
- Build strong relationships with sales leaders to understand business priorities, customer needs, marketing and growth opportunities.
- Develop and execute integrated marketing programs that support customer acquisition, retention, product adoption, and sales enablement.
- Lead cross functional marketing projects from concept through execution, ensuring timelines, budgets, and deliverables are met.
- Develop sales enablement materials including customer-facing collateral
- Measure campaign performance, analyze results, and recommend optimizations to improve effectiveness and ROI.
- Maintain marketing calendars and communicate campaign status, milestones, and results with stakeholders.
Required Qualifications:
- Bachelor’s degree in marketing, communications, business, or a related field.
- 5+ years of experience in strategic marketing, or program management roles.
- Proven ability to manage cross functional programs from concept through execution.
- Strong strategic planning, organizational, and stakeholder management skills.
- Experience defining and tracking performance metrics and reporting outcomes.
- Experience managing marketing budgets to optimize program outcomes.
- Willingness to travel up to 20%
Not the right fit? Let us know you're interested in a future opportunity by joining our Talent Community on jobs.genpt.com or create an account to set up email alerts as new job postings become available that meet your interest!
GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.
