We're looking for a Business Development Representative to build the sales pipeline for our client, a healthcare company that sells to hospitals, infusion clinics, and healthcare distributors.
This role is ideal for someone who enjoys digging for leads from scratch, works well without much direction, and keeps follow-ups moving without being chased.
Success in this role is measured by qualified leads, meetings booked, and samples sent to leads ready to evaluate.
What You Will Be Working On
These are the types of work you may be assigned:
- Lead research and prospecting
- Identify potential leads based on the client's ICP (e.g., hospitals, infusion clinics, VA hospitals, and healthcare distributors), starting with the customers of the client's competitors
- Research each lead before outreach: the organization, the decision-maker, and their needs
- Build and maintain prospect lists from scratch through manual research (LinkedIn, company websites, industry directories)
- Outreach
- Write and send personalized email sequences in HubSpot Sequences
- Make cold calls to prospects
- Follow up by email and phone until each lead responds or is closed out
- Lead qualification
- Qualify leads against the client's criteria
- Run short discovery calls to understand each prospect's needs, pain points, and fit
- Booking meetings
- Book calls with qualified leads and the Sales Manager/Account Executive
- Arrange product samples for leads who are ready to evaluate
- Pipeline and CRM
- Log every lead, call, email, and status in HubSpot
- Keep the pipeline clean and up to date
Requirements
What are we looking for?
- Minimum of 2 years as a Business Development Representative or Sales Development Representative in a B2B environment, preferably in the healthcare industry
- Hands-on expertise with HubSpot CRM and HubSpot Sequences (required)
- Proven track record with cold calling and outbound email outreach
- Skilled at finding and researching leads manually, without lead database tools like ZoomInfo or Apollo
- Familiarity with Google Voice or a similar calling tool (a plus)
Skills and qualities required for this role:
- Excellent written and verbal English communication skills
- Strong attention to detail
- Organized and able to prioritize tasks
- Able to work independently with minimal supervision
- Confident on the phone and persistent through rejection
