We are seeking a Lifecycle Marketing Associate to join our team at AtoB. In this role, you will help design, execute, and optimize multi-channel lifecycle campaigns, focusing on email, SMS, and in-app messaging. The ideal candidate will have strong analytical skills, a passion for creating engaging and scalable customer journeys, and experience working with lifecycle marketing tools (HubSpot preferred). You will play a crucial role in improving customer retention, engagement, and lifetime value through data-driven strategies.
Primary Responsibilities:
Develop and execute lifecycle marketing campaigns to nurture leads, engage existing customers, and reduce churn.Create personalized, high-quality content for campaigns, including copywriting, design, and messaging tailored to customer segments.Collaborate closely with the product, sales, and marketing teams to align lifecycle campaigns with overall business goals.Manage email marketing platforms, ensuring accurate workflows, triggers, and audience segmentation.Continuously analyze campaign performance, report on key metrics, and recommend data-driven strategies for improvement.Support the Lifecycle Marketing Manager in managing customer retention and churn reduction initiatives.Partner with third-party vendors and internal stakeholders to ensure the successful execution of lifecycle campaigns.
Essential Functions:
Coordinate and manage campaign creation across multiple channels, including email, SMS, and in-app notifications.Implement automated workflows and lifecycle strategies, ensuring seamless execution and alignment with brand standards.Analyze and report on the effectiveness of lifecycle marketing campaigns, delivering actionable insights for continuous improvement.Maintain marketing collateral and ensure consistency across channels.
Qualifications:
Bachelor’s degree in marketing, communication, business, or a related field.2-3 years of experience in marketing, with a focus on lifecycle marketing, campaign management, and copywriting.Experience with HubSpot (preferred) or similar marketing automation platforms.Strong analytical skills with the ability to interpret data and make data-driven decisions.Excellent communication skills, attention to detail, and the ability to manage multiple projects.Proficiency in Microsoft Office, Google Analytics, and Adobe Creative Suite.Experience working in a high-growth startup or tech environment (fintech or FAANG preferred).
