Lead Product Marketing Manager

A Couple Cents (“ACC”) is a start-up news, media, social media, and education company that focuses on investing and financial content. The company leverages Justin Oh’s background as a New York City-based investment…

Location: New York, NY
Company size: 5–10
Posted: Today
Via: Lever

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Job listing · Updated 25 SEP 2026

Lead Product Marketing Manager

Cents· New York, NYView company profile

Job title: Lead Product Marketing Manager
Job location: New York, NY
Job listing URL: https://jobs.lever.co/cents/6d11663d-7823-4feb-98cb-56882bb0318d
Job description: Why we're hiring
Over the past few years, Cents has evolved from a single product / single audience company to an ever-growing product suite that serves multiple types of operators. To support the company’s future plans, we are looking to hire our first senior Product Marketer. If you join us you’ll partner with the VP of Marketing to adapt and/or build product marketing specific systems and processes all while taking the lead at key strategic initiatives within the company.

Key Responsibilities

Audience research, ideal customer profile definition and go-to-market strategy.

Naming, positioning and messaging for existing and future products and features.

Launch and release process in collaboration with the product team

Sales & customer success enablement in partnership with others in the marketing team

Competitive intelligence

Requirements

5+ years in B2B product marketing, at least 2 of them in software sold to SMBs

You have experience taking a product from thesis to launch.

You’ve worked closely with sales and customer success teams.

You’re comfortable with leading multiple work streams in parallel.

You’re able to write and build your own materials

You don't need to know anything about the laundry business. Seriously. We'll teach you about the industry. We're hiring for how you think about users and products.

If you don't match every line here but think you'd be great at this, tell us why. We'd rather hear from you than not.