The Role
The Director, Brand & Growth is the operational backbone of the Wpromote x Giant Spoon (WPxGS) Growth team, owning the Creative & Experiential new business process from inbound management through proposal development, RFIs, RFPs, and final pitches. The role ensures every pitch meets high standards for quality, consistency, and strategic storytelling, enabling Growth Leaders to focus on client strategy and relationships.
The Director also maintains the agency’s institutional knowledge—including proposal content, credentials, case studies, staffing information, AI knowledge repositories, and reusable assets—so every pursuit starts from a strong foundation. Combining account and project management, editorial excellence, content operations, and cross-functional leadership, this role improves proposal quality and team efficiency.
Most importantly, we are looking for someone who is ready to become a Spoon - to give a damn, try anything, and enjoy the people they are working with. This team is based in the New York office and works in a hybrid fashion with in-office work on Tuesdays, Wednesdays, and Thursdays.
You Will Own
Inbound, Proposal & RFP Leadership:
Vet inbound opportunities and brief leadership on fit, scope, and next steps
Own RFIs, RFPs, security questionnaires, procurement requests, and proposals from kickoff through submission
Manage client and procurement communications, workplans, timelines, trackers, and review schedules
Manage third-party consultant and procurement communications throughout the proposal process
Proposal Development & Content:
Partner with Growth Leads and Pitch Leadership to shape tailored, strategic proposal narratives
Oversee credentials, proposals, executive summaries, capability presentations, and supporting materials with the Growth Coordinator
Ensure all materials meet editorial standards and deliver a consistent, premium WPxGS brand experience
Cross-Functional Pitch Operations:
Coordinate contributors across Strategy, Media, Creative, Analytics, Technology, Finance, Legal, and Executive Leadership
Track progress, risks, dependencies, and milestones; drive accountability and timely leadership reviews
Coordinate presentation production, printed materials, leave-behinds, and meeting logistics as needed
Knowledge & Content Management:
Own the proposal library and keep agency materials current, accurate, and accessible
Maintain bios, leadership profiles, case studies, service descriptions, capabilities, certifications, awards, and partner and technology information
Steward proposal knowledge in AI systems and repositories; develop reusable content with subject matter experts
Team Leadership & Process Excellence:
Manage and develop a direct report through coaching, mentorship, regular feedback, and workload prioritization.
Improve proposal workflows, templates, and governance to increase efficiency and quality
Establish proposal management best practices and train team members on tools, processes, and standards
Help onboard and train new team members on proposal tools, processes, and standards
Requirements
6+ years of experience in proposal management, new business, agency growth, marketing operations or related functions within an Integrated media or creative advertising agency
2+ years of experience
Experience leading complex RFP/RFI responses within advertising, media, marketing, consulting, or technology organizations
Demonstrated success supporting competitive proposal processes and cross-functional pursuit teams
Outstanding written, editing, proofreading, and communication skills
Strong project management skills with the ability to manage multiple high-priority deadlines simultaneously
Exceptional organizational skills and attention to detail
Experience building and maintaining knowledge management systems or content libraries
Proficiency with Google Workspace, Salesforce, project management platforms, and collaborative work tools
The ability to thrive in fast-paced, deadline-driven environments
Nice To Have
Editorial or technical writing background
Experience supporting consultant-led procurement processes
Experience with proposal automation or knowledge management platforms
Familiarity with AI-powered content management and prompt libraries
What We Offer
Salary is determined based on a wide range of factors, including relevant experience, knowledge, skills, job duties, and geographic location. For this role, we also offer programs such as medical/dental/vision insurance, 401(k) matching, paid time off, and various other benefits and perks.
