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Trade Marketing Manager, Italy - JUUL Labs

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Job Title
Trade Marketing Manager, Italy
Job Location
Milan, Italy
Job Description

Trade Marketing Manager - Italy

Juul Labs’ mission is to impact the lives of the world’s one billion adult smokers by eliminating combustible cigarettes and combating underage use. We are a diverse team that is united by this common purpose and we’re hiring the world’s best engineers, scientists, designers and business professionals. As part of our efforts to pursue our mission globally, we are actively evaluating expansion opportunities in EMEA. If the opportunity to build your career at one of the fastest growing companies is compelling, read on for more details. 


  • Build and develop the overall trade and channel marketing strategy in partnerships with the retailers/ distributors and in collaboration with JUUL sales and marketing teams
  • Create innovative new tactics for retail partners including promotions, trade/ retailer engagement programmes and other incentive to drive retailer share of mind and voice
  • Develop field marketing process and plans including management of third party field marketing/ support agencies
  • Work with internal and external partners on the development and delivery of sales and trade marketing assets to support sales initiatives, sales force tools (presentations, sales sheets, promotional/programme guides), trade programmes and retailer engagement collateral
  • Become the product expert for Sales and Retailer needs, develop training programs
  • Develop and execute plans for engagement with the trade press
  • Assist in development and execution of trade marketing tactics including product launch, activation
  • Complete competitor benchmarking for similar activities and report regularly to key stakeholders


  • Communicate all programs, developments and post-promotion analysis on a regular basis
  • Ensure each initiative has clear metrics and is achieving an appropriate return on investment in line with overall objectives
  • Deliver regular reporting of results against metrics, with proposals for improvements
  • Carry out post campaign analysis to report KPIs and distribute learning for future campaigns


  • Experience in Trade Marketing
  • Understand retail, passionate about trade and channel marketing
  • Fluent in English
  • Strong eye for detail and process management
  • Project management, ability to handle multiple campaigns simultaneously with excellent personal organizational skills and high attention to detail
  • Test and learn mindset
  • Work cross-functionally within a medium-sized, flexible organization, be comfortable with rapidly changing diverse needs and projects
  • Creativity, ability to develop creative initiatives that resonates with the target audience to achieve campaign goals
  • Problem solving and analytical skills, ability to leverage quantitative analysis to drive insights & findings
  • Self-starter - Effective working independently and ability to work in fast-paced, deadline-driven environments 


  • A place to grow your career. We’ll help you set big goals - and exceed them
  • People. Work with talented, committed and supportive teammates
  • Equity and performance bonuses. Every employee is a stakeholder in our success
  • Cell phone subsidy, commuter benefits, and discounts on JUUL products
  • Excellent benefits


JUUL Labs Headquarters Location

San Francisco, CA

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JUUL Labs Company Size

Between 1,000 - 5,000 employees

JUUL Labs Founded Year


JUUL Labs Total Amount Raised


JUUL Labs Funding Rounds

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  • Debt Financing

    $721,555,937 USD

  • Debt Financing

    $785,176,874 USD

  • Corporate Round

    $12,800,000,000 USD

  • Undisclosed

    $35,300,000 USD

  • Series Unknown

    $650,000,000 USD

  • Convertible Note

    $111,500,000 USD

  • Series D

    $54,999,995 USD

  • Series C

    $46,700,000 USD