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SVP, E-Commerce & Growth Marketing - Parachute Home

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Job Title
SVP, E-Commerce & Growth Marketing
Job Location
Los Angeles, CA
Job Description

Parachute Home is looking for an SVP of E-commerce and Growth Marketing, a newly-created executive position responsible for managing and growing Parachute’s ecommerce business, growth marketing, site operations, and site merchandising in the US and Canada. This leader is data-driven, intellectually curious, a growth marketing expert, and capable of leading and developing multiple teams at once. Key responsibilities include overseeing paid marketing, lifecycle/retention marketing, site operations, and site merchandising. This role will report directly to the Chief Commercial Officer (CCO), have accountability for the US & Canada e-commerce P&Ls, and contribute to the broader company strategy as a member of the Executive team.

 

What You’ll Do:

  • Lead a cross-functional team in establishing and continuously evolving the Parachute Home website to deliver a truly “best of class” customer experience, while achieving the financial objectives of the business
  • Develop and drive a strategic, long-term roadmap for e-commerce along with near-term annual/quarterly performance plans
  • Manage all components of the US and Canada e-commerce P&Ls, including revenue, gross profit, operating expense, and media budget
  • Own the full media budget as well as the end-to-end strategy and implementation of cutting edge performance marketing campaigns. Continually identify new growth channels, paid and organic
  • Build systems, tools and dashboards for measuring, experimenting and sharing results on business-critical KPIs related to growth
  • Own the online customer journey, defining specific landmarks in the journey, overcoming roadblocks, and executing programs that push for deeper customer engagement, increase retention, and drive revenue
  • Manage and develop a team of driven, highly-engaged individuals across performance and retention marketing, site operations, and data science

Performance & Lifecycle Marketing

  • Lead all performance and lifecycle marketing activities, including developing and maintaining a revenue forecasting model in partnership with Planning and Finance 
  • Create relevant KPI targets (iROAS, iCAC, retention by cohort, etc) and ensure all resources are appropriately managed towards their achievement. Provide executive level communication on all metrics
  • Support seasonal and annual marketing plans in partnership with the Brand team

Site Operations & Site Merchandising

  • Collaborate with Digital and Technology teams to inform the tech roadmap and prioritization
  • Monitor daily performance analytics, website traffic, and product performance
  • Develop and leverage connections in the digital commerce vendor community to stay current with leading developments in digital commerce technology, user experience technology, and marketing platforms

 

Who You Are:

  • Enthusiastic leader, with deep expertise in digital retailing and love of consumer brands
  • Results-driven, proactive, with a hands-on approach in campaign and experiment management to hit key goals
  • Comfortable with ambiguity, highly-skilled at project prioritization, and a builder at heart
  • Embraces a “player/coach” approach, able to dive into the details when necessary while also able to see around corners and drive long-term strategic step change
  • Highly quantitative, analytical, and a technical self-starter with the ability to process and understand large data sets
  • Have prior experience working at a high-growth startup and thrive in a fast-paced, collaborative environment
  • 12+ years of progressive responsibility including experience leading e-commerce and performance marketing teams
  • Demonstrated strategic business planning and people management skills
  • Ability to work with all levels within an organization
  • Don’t quite meet all the above requirements? Apply anyway! We love talking to exceptional candidates. If the current role isn’t a fit, we’ll keep your information on file for the future.

 

What You’ll Get:

  • Free bedding for a great night’s sleep, an awesome discount and $300 worth of free product a year!
  • Health, dental and vision benefits with 100% employee coverage offering
  • Flexible vacation packages
  • 401k 
  • Competitive salary and stock options



About Us

Our belief is that when we take care of our home, it takes care of us. Home is an extension of the self. It offers a sense of belonging and welcomes all with ease and warmth. It's where we recharge, wash off the day and rest up for tomorrow. Home is the most comforting word there is. That’s why they say there’s no place like it. The unmistakable feeling of home is what inspired us to create Parachute. To responsibly make essential, lasting items that transform a house into so much more.

Parachute was certified as a great place to work! Check us out here


Our Commitment to You

We believe in the power of a diverse workplace. Which is why we are committed to actively recruiting and hiring people of all races, religions, colors, national origins, genders, gender identities or expressions, sexual orientations, ages, marital statuses, veteran statuses and disability statuses. As an equal opportunity employer, we celebrate diversity and foster an inclusive environment by committing to diverse hiring practices, encouraging education and communication and building a DE&I enrichment and training program.

Parachute Home Headquarters Location

Culver City, CA

Parachute Home Company Size

Between 100 - 200 employees

Parachute Home Founded Year

2013

Parachute Home Funding Rounds

  • Series C

    $30,000,000 USD

  • Series A

    $4,834,997 USD

  • Series Unknown

    $3,750,000 USD

  • Series Unknown

    $5,450,184 USD

  • Seed

    $800,000 USD