Social Media Manager - Kabam

Job Title: Social Media Manager
Job Location: Vancouver
Job Listing URL: https://jobs.lever.co/kabam/cae3f21c-881a-4d20-a669-91b57606d0c0
Job Description: At Kabam, we’re constantly raising the bar of excellence in free-to-play gaming. We hire for passion and diversity so that we can triumph in our collective skill. Our teams are made up of a fusion of personalities and interests bound together by a collaborative nature, fun-loving culture, and a drive to do what it takes to make great games. And this is where you come in…

We're looking for a dynamic Social Media Manager to join our team. You'll gain hands-on experience leading Kabam’s social presence, shaping player engagement across digital platforms. Acting as both a strategist and creator, you'll ensure campaigns align with business priorities, amplify key player moments, and use data-driven insights for stronger engagement and growth. This is a fantastic opportunity to plan and execute best-in-class social content for titles like Marvel Contest of Champions and Shop Titans, and contribute to bringing our games to life.
In this role, you can expect to:
Social Strategy & Channel Management
Define and drive the long-term strategy for Kabam’s social media presence across TikTok, Instagram, Twitter/X, YouTube, Facebook, Threads, and emerging platforms.
Achieve growth targets and engagement goals, ensuring channels consistently elevate Kabam’s brand and act as trusted touchpoints for players.
Proactively stay ahead of industry trends and platform innovations to evolve Kabam’s social media approach.

Campaign Leadership & Execution
Lead the planning, development, and execution of social campaigns tied to product launches, live ops, community events, and key cultural moments to drive player engagement.
Produce content calendars to ensure marketing roadmaps are tightly aligned and integrated with business priorities.
Drive cross-functional collaboration to ensure product marketing, game dev, community, and growth teams are aligned on social strategy.

Content Development
Provide creative direction and strategic guidance to internal teams to produce highly engaging, high quality content such as short-form videos, copy, images, memes, and campaigns.
Ensure all content strengthens Kabam’s brand voice and resonates with gaming audiences.
Champion new content formats and storytelling approaches to keep Kabam at the forefront of gaming social media trends.

Performance & Insights
Own the reporting that tracks and analyzes social performance, reporting regularly on KPIs (engagement, reach, follower growth, sentiment, creative effectiveness) and drive actionable insights and recommendations to optimize future campaigns.
Provide actionable recommendations and regular updates to senior leadership to optimize campaigns and content strategies ensuring continuous improvement and innovation over time.

Community & Event Amplification
Lead Kabam’s social amplification of community and fan events (e.g., conventions, player events) with timely and engaging social amplification
Extend Kabam’s presence beyond the event floor to energize the broader community.

Collaboration & Partnerships
Manage relationships with IP holders such as Marvel to ensure alignment with brand guidelines and support integration with their social channels.
Partner and collaborate with Product Marketing, Community, Growth, and game studios to ensure social campaigns reflect that business priorities are aligned with marketing and game development goals.
To be successful in this role, your background includes:
5+ years of professional experience managing social media, ideally in gaming or entertainment
Deep familiarity with TikTok, Instagram, Twitter/X, YouTube, and Facebook
Solid understanding of what drives engagement across platforms
Experience with analytics and scheduling tools such as Sprout, Hootsuite, or native platform dashboards a plus
Creative mindset with strong writing, ideation, and storytelling skills
Ability to adapt quickly in a live-service game environment where business objectives and priorities change fast
Passion for gaming—especially free-to-play mobile games. Familiarity with Marvel Contest of Champions is a huge plus
Basic familiarity with creative tools like Photoshop or Premiere is a plus, but not required
Our success is due to the hard work of our people. We share our success with our people through flexible benefits and reward programs, sweet swag, snacks, and more. Here’s a look at some of the support we provide our people:
Extended Health Coverage: effective day one, no waiting period! Our benefits cover health, dental, life, disability, and extended paramedical services such as vision care, mental health practitioners, massage, physiotherapy, acupuncture, and much more.
DEIB Benefits: DEIB is important to us and to our people - that’s why our benefits include gender-affirming care, fertility care, and other hormonal treatments and drugs.
Flexible Spending Accounts: our benefits are built on a flex credit model, so you’re able to choose the coverage levels that are right for you, and allocate the rest to a group RRSP/TFSA, Health Spending account, and/or Personal Spending Account.
RRSP Matching: everyone retires eventually, and we help our people save for their futures with a contribution matching program once you reach 90 days with us.
PTO and Parental Leave: we offer paid parental leave, flexible paid time off, paid time off for volunteering, sick leave, and holiday closures.
Employee and Family Assistance Program: this program provides crisis management support, immediate mental health care, and generalized support for emotional, mental, and financial well-being.
Telus Virtual Health: we provide increased access to remote healthcare providers for prescription refills or referrals from the comfort of your home.
Learning and growth: We encourage people to grow both personally and professionally, and support this through regular lunch & learns and an education stipend.
Pay transparency: We share with employees the pay range their role falls within and clear career maps to determine how they can grow within their role or level-up to a promotion.
Cool spaces: Our offices are in San Francisco, Los Angeles, Vancouver, Montreal, Prince Edward Island, and Seoul. Whether it’s summers on the rooftop patio in Downtown Vancouver, watching the fireworks in Montreal’s South Shore, or trying local eats in Downtown Charlottetown - we want our people to feel like their time spent in office is worthwhile!
Giving back: Kabammers have a dedicated paid day off every year to volunteer to a cause close to their hearts. Some teams even band together for group volunteer days off-site!