Senior Media Planner, Strategy - MediaMonks

As a Senior Media Planner, you will play a crucial role in translating media strategies into practical and tangible media executions. You will provide leadership and direction to the Media Activation teams, actively clearing roadblocks and mitigating risks to ensure successful media execution. With a strategic and holistic mindset, you will consider the entire audience experience and ensure adequate media investment levels across all channels. Proactively optimizing and adjusting media plans and campaigns based on results and changing client needs will be a key responsibility. You will closely monitor marketplace dynamics and evaluate current offerings and capabilities across industry trends. Maintaining overall accountability for team quality assurance (QA) based on published expectations and plan parameters will be essential. Additionally, you will serve as a regional representative to key media partners and participate in global negotiation activities. Delegating tasks effectively across various teams, such as BI, analytics, media activation, partner representatives, client teams, account leads, and creative partners, you will foster a collaborative mindset and maintain a high attention to detail. Tracking campaign performance and recommending optimizations as necessary will be crucial, along with active participation in client reporting and insight sessions to ensure the effective translation of media activities to business objectives and vice versa.

Key Responsibilities:

• Translate media strategies into practical and tangible media executions, ensuring alignment with client objectives.
• Coordinate and provide leadership and direction to the Media Activation teams, actively clearing roadblocks and mitigating risks.
• Think strategically and holistically about the entire audience experience, ensuring appropriate media investment levels across all channels.
• Proactively optimize and adjust media plans and campaigns based on results and changing client needs.
• Stay informed about marketplace dynamics and evaluate current offerings and capabilities across industry trends.
• Maintain overall accountability for team quality assurance (QA) based on published expectations and plan parameters.
• Serve as a regional representative to key media partners and participate in global negotiation activities.
• Delegate tasks effectively across various teams, fostering collaboration and maximizing resources.
• Foster a collaborative mindset and maintain a high attention to detail in all aspects of strategic planning and execution.
• Track campaign performance and recommend optimizations as necessary to enhance results.
• Participate actively in client reporting and insight sessions to ensure the effective translation of media activities to business objectives and vice versa.

Qualifications:

• 3-4 years of relevant media experience
• Demonstrated ability to translate media strategies into actionable and practical media executions.
• Strong leadership skills and the ability to provide guidance and direction to Media Activation teams.
• Proven experience in actively clearing roadblocks and mitigating risks to ensure successful media execution.
• Strategic and holistic thinking, considering the entire audience experience and optimizing media investments across channels.
• Proactive mindset, constantly optimizing and adjusting media plans and campaigns based on results and evolving client needs.
• Strong understanding of marketplace dynamics and the ability to evaluate offerings and capabilities across industry trends.
• Accountability for team quality assurance (QA) based on published expectations and plan parameters.
• Experience as a regional representative to key media partners and participation in global negotiation activities.
• Effective delegation skills across various teams, fostering collaboration and maximizing resources.
• Collaborative mindset and high attention to detail in all aspects of strategic planning and execution.
• Track record of tracking campaign performance, recommending optimizations, and achieving results.
• Active participation in client reporting and insight sessions, ensuring the translation of media activities to business objectives.
• If you are a seasoned media planner with a strategic mindset, strong leadership abilities, and a passion for driving successful media executions, we invite you to join our team as a Senior Media Planner. Together, we will deliver impactful campaigns, optimize audience experiences, and achieve outstanding business results in the dynamic media landscape.