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Senior Manager of Brand Marketing - Cuyana

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Job Title
Senior Manager of Brand Marketing
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Job Description

Cuyana is looking for a Senior Manager of Brand Marketing, responsible for driving strategy, coordination and execution across multi-channel touchpoints  that bring the Cuyana brand to life, increase brand awareness, and drive sales. This role serves as a critical connector and translator between brand and sales, filtering and crafting high-ROI strategies that activate our customers and broader community while always upholding and protecting our brand values.

We will consider remote locations in the US - although must be able to work Pacific Time hours. 

Benefits: Medical, dental, vision, life, disability; sick, vacation, and holiday pay; commuter benefit, 401k, Bonus and generous employee discount.


  • Partner closely with Product, Creative, Digital & Retail teams to channel the brand vision & product pipeline into 360 brand and product marketing campaigns
  • Own collaboration and execution of  product positioning & product launch strategy on a seasonal cadence
  • Manage the full multi-channel marketing calendar, ensuring all materials are delivered on time and on budget
  • Manage identifying and activating key “brand moments” throughout the year
  • Pursue long-lead brand partnership opportunities
  • Translate brand goals into measurable and trackable metrics to measure the success of our campaigns
  • Manage our two external PR agencies, driving them to ensure the best coverage possible across press and influencer in alignment with our internally-developed product & brand marketing strategies


  • A connection to Cuyana's Fewer, Better philosophy and mission
  • Ability to drive convergence of ideas towards coherent strategies that achieve the highest ROI impact against the efforts of a lean team
  • Ability to work across multiple timelines at once: ensuring short term execution, tackling medium term planning, and developing long-term strategy
  • You are excited about the Cuyana brand, and appreciate the nuances that make the brand unique
  • You are an adaptable, collaborative team player who thrives in fast paced environments. While you love a good process, you’re open to change when things aren’t working
  • You are organized and process-oriented
  • You have experience successfully owning marketing initiatives from start to finish while collaborating cross-functionally
  • You are comfortable independently seeking information, empathetically problem solving with cross-functional stakeholders, and corralling resources when needed to deliver results
  • You love to think both ‘big’ and ‘small’, masterfully balancing the tactical with big-picture strategy to always work towards larger company goals

At Cuyana, we embrace our fewer, better mindset. Focusing on things that make a meaningful difference in our work:  creating opportunities for our people, for our business and for women's lives - through our Core Values

  • Cultivate Community – Lead with vulnerability & integrity, be inclusive, reach out, pitch in
  • Create Excellence – Prioritize for impact, be accountable & decisive, deliver results
  • Build & Evolve – Push the status quo, bring solutions & find path forward, foster feedback, learn & evolve

Compensation range for this role is $130,000 - 140,000, commensurate with experience.

Cuyana Headquarters Location

San Francisco, CA

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Cuyana Company Size

Between 50 - 100 employees

Cuyana Founded Year


Cuyana Total Amount Raised


Cuyana Funding Rounds

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  • Series C

    $30,000,000 USD

  • Seed

    $1,700,000 USD

Cuyana's Industries

Cuyana's Investors