Senior Manager of Brand Marketing - Cuyana

Cuyana is looking for a Senior Manager of Brand Marketing, responsible for driving strategy, coordination and execution across multi-channel touchpoints  that bring the Cuyana brand to life, increase brand awareness, and drive sales. This role serves as a critical connector and translator between brand and sales, filtering and crafting high-ROI strategies that activate our customers and broader community while always upholding and protecting our brand values.

We will consider remote locations in the US - although must be able to work Pacific Time hours. 

Benefits: Medical, dental, vision, life, disability; sick, vacation, and holiday pay; commuter benefit, 401k, Bonus and generous employee discount.

RESPONSIBILITIES

• Partner closely with Product, Creative, Digital & Retail teams to channel the brand vision & product pipeline into 360 brand and product marketing campaigns
• Own collaboration and execution of  product positioning & product launch strategy on a seasonal cadence
• Manage the full multi-channel marketing calendar, ensuring all materials are delivered on time and on budget
• Manage identifying and activating key “brand moments” throughout the year
• Pursue long-lead brand partnership opportunities
• Translate brand goals into measurable and trackable metrics to measure the success of our campaigns
• Manage our two external PR agencies, driving them to ensure the best coverage possible across press and influencer in alignment with our internally-developed product & brand marketing strategies

REQUIREMENTS

• A connection to Cuyana's Fewer, Better philosophy and mission
• Ability to drive convergence of ideas towards coherent strategies that achieve the highest ROI impact against the efforts of a lean team
• Ability to work across multiple timelines at once: ensuring short term execution, tackling medium term planning, and developing long-term strategy
• You are excited about the Cuyana brand, and appreciate the nuances that make the brand unique
• You are an adaptable, collaborative team player who thrives in fast paced environments. While you love a good process, you’re open to change when things aren’t working
• You are organized and process-oriented
• You have experience successfully owning marketing initiatives from start to finish while collaborating cross-functionally
• You are comfortable independently seeking information, empathetically problem solving with cross-functional stakeholders, and corralling resources when needed to deliver results
• You love to think both ‘big’ and ‘small’, masterfully balancing the tactical with big-picture strategy to always work towards larger company goals

At Cuyana, we embrace our fewer, better mindset. Focusing on things that make a meaningful difference in our work:  creating opportunities for our people, for our business and for women's lives - through our Core Values. 

• Cultivate Community – Lead with vulnerability & integrity, be inclusive, reach out, pitch in
• Create Excellence – Prioritize for impact, be accountable & decisive, deliver results
• Build & Evolve – Push the status quo, bring solutions & find path forward, foster feedback, learn & evolve

Compensation range for this role is $130,000 - 140,000, commensurate with experience.