Senior Manager, Email Marketing - WeWork

About the Opportunity

WeWork is looking for a Sr. Manager, Email Marketing to lead the strategy, development, implementation, and management of all global email campaigns. This role will report to the Sr. Director of Email, App, & CRM Marketing and work closely with the Product Marketing, Lifecycle Marketing, and Product Development teams to execute key initiatives targeted to members, prospects, ex-members, and brokers. This person should thrive in environments with high cross-functional collaboration and be comfortable working at a fast paced company with a global footprint.

Responsibilities

Strategy & Delivery:

• Lead strategy for WeWork’s global email campaigns across our owned database

• Partner with key stakeholders in the conception, production, and delivery of successful global email campaigns for key audiences

• Identify opportunities for optimizations to existing campaigns and provide strategic guidance on net new campaigns

• Manage the Email Marketing team’s production queue and stakeholders, prioritizing multiple concurrent and time-sensitive requests against one another

• Continuously align with the Director of Automation and support management of our SFMC instance, ensuring all email campaigns are consistent with global automations  

• Work with the Email Automation, Lifecycle Marketing, and CRM teams to identify testing opportunities for improving engagement and optimizing messaging

• Monitor and analyze performance metrics, generate reports, and provide actionable insights to drive continuous engagement, and by default, KPI improvement

• Regularly review performance with Marketing leadership, identifying opportunities and recommendations for email strategy

• Maintain close working relationships with the Product Marketing, Lifecycle Marketing, and Product Development teams, ensuring an understanding of their priorities and providing optimal support

• Comprehensively understand the WeWork product suite and our customer journey across different audience segments, ensuring we’re delivering the right messaging and content to appropriate audiences

Requirements:

• 6+ years of email marketing experience, preferably in production and segment strategy

• Exceptional subject matter expertise in email marketing best practices

• Experience owning multi-audience email campaigns on a global scale

• Extensive usage of Salesforce Marketing Cloud (SFMC) required, inclusive of Journey Builder, Email Studio, Automation Studio, and Data Extensions

• Usage of CRM and CDP tools required, preferably Simon Data and Salesforce

• HTML and CSS experience required

• Previous management experience required

• Deep understanding of email KPIs, metrics, and reporting

• Experience with A/B testing and email optimization to drive conversion and engagement

• Embraces an analytical approach and is comfortable working with data and digging into numbers

• Excellent verbal and written communication skills

• Exceptional attention to detail with strong organizational, multi-tasking, and project management skills

• Strong work ethic and entrepreneurial spirit

• Passion for excellence, results, and team collaboration

• Ability to excel in a fast paced, ever-changing environment

• Salesforce Marketing Cloud Email Specialist certification preferred

• Bachelor’s degree or equivalent experience required