Senior Manager, Brand - Beauty - Theragun

Who We Are:

Therabody® is the wellness tech leader with a mission to inspire and enable every body and mind to keep moving. Therabody’s product ecosystem includes category-creating innovations in wellness products, proprietary software, digital content, and biometrics that have proven benefits around alleviating stress and pain and enhancing performance and sleep. Not only is it part of our brand ethos to help others, but we are also defining the cutting edge of wellness technology while winning accolades such as Fast Company’s Brands That Matter, Oprah's Favorite Things 2022 and the TIME Best Inventions 2022 award.

Who We’re Looking For:

Therabody is seeking a Senior Manager, Product for our Beauty vertical that will help drive the next wave of growth for our recently launched TheraFace beauty products and future product roadmap. The Senior Manager will manage the end-to-end user journey from product ideation through to global launch, balancing thoughtful strategy with flawless execution. The ideal candidate embraces innovation, creativity, and collaboration, with an analytical and a data-driven approach to create world-class marketing across paid, owned and earned channels. The experienced Senior Manager will bring a proven track record in launching consumer beauty and wellness products and rally cross functional teams behind key initiatives. They are consumer obsessed and strive to merge insights with emotion in both our products and marcom efforts. They are passionate about creativity and telling our story in innovative ways that excite customers. And they embrace our company’s mission of helping everybody. Under the guidance of our Marketing team, you will build and execute marketing plans that energize, activate and retain the Therabody community around the world.

 Key Responsibilities:

• Help develop product positioning, value props, go-to-market strategy, packaging and consumer-facing marketing communications and campaigns to effectively launch products to a global audience
• Gather customer requirements, conduct market research, identify product gaps and analyze opportunities to deliver innovative products that improve customer experience and drive growth
• Become a category expert on market trends, competitive analysis and customer insights related to help us make data-driven decisions and achieve key KPIs
• Partner with Product leads on device refreshes and bringing new products to market that solve unmet consumer needs and help Therabody achieve commercial success
• Investigate opportunities to strengthen global sell-through in and post-purchase engagement with the Therabody App and the broader Therabody ecosystem
• Collaborate with internal Brand, Creative and Acquisition leads and our external agencies to develop creative assets and content including digital advertising, video campaigns, social/community building, influencer marketing, PR and retail 
• Constantly analyze and test outbound marketing messaging and communications across owned, earned and paid channels
• Help improve our position in key beauty and wellness categories,
• Work with the go-to-market team to ensure achievement of key milestones leading up to an effective announce and product launch
• Evaluate and create unique events, community initiatives, partnerships, and cross-promotion opportunities to broaden awareness, trial and consideration

The Right Person Would Have:

• Bachelor’s degree or equivalent
• 7+ years of product or consumer marketing experience in the beauty space
• Ideally experience with large technology, hardware, beauty or health and wellness brand
• Must have excellent written and verbal communication skills
• A versatile marketer who possesses analytical, strategic and executional skills 
• Must be a self-starter with energy, drive and determination to set clear priorities and accomplish goals
• Possesses a consumer-first mindset and thrives in an agile, fast-paced team environment
• Values creativity and strives for best-in-class marketing campaigns
• A proven track record of success in launching B2C products and services
• Experience in both hardware and software/apps is a plus
• Interest in rolling up their sleeves and building things
• Global experience is a bonus
• Passion for Therabody’s mission of helping people live a pill-less, pain-free life.

The annual base salary range for this position is from $120,000 - 160,000. This base pay range is for the U.S. and not applicable to locations outside of the U.S. Actual salary may vary based upon, but not limited to, candidate’s related work experience, business sector and geographic location. This position is also eligible for benefits and discretionary bonus, although incentive compensation is not guaranteed.