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Senior Director Product Marketing - Provider Segment - Amwell

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Job Title
Senior Director Product Marketing - Provider Segment
Job Location
Remote
Job Description

In this high-impact role, you will be responsible for driving growth for the Amwell provider market segment by leading product marketing efforts. The role will oversee solution packaging, pricing, competitive intelligence, and will develop high-impact value proposition messaging and sales tools. This role works in close collaboration with Product Management, Sales & Enablement, Brand and Integrated Marketing, all while remaining abreast of competitive market insights.

Our team is made up of driven and customer focused leaders who are passionate change agents. We’re looking for someone with the ability to think methodically and solve business problems with data and creativity. You should be a self-starter with relentless curiosity, resourceful in scouting for insights, and comfortable in a fast-paced environment. You should have experience and a proven ability to balance a user-centric perspective with a commercial lens. The Senior Director of Product Marketing is a strategic professional who stays current with market developments and innovation across industries. Developed communication and diplomacy skills are essential to guide and influence change and recommended direction. You have the opportunity to impact the customer’s digital experience and engage with multiple teams. 

CORE RESPONSIBILITIES:

  • Define and manage the go-to-market (GTM) strategy for the Amwell technology platform including messaging, positioning, launch planning, enablement content, and customer adoption
  • In collaboration with product management, identify solution bundling opportunities and define packaging and pricing based on research, market insights and competitive understanding
  • Develop positioning and messaging that differentiates Amwell technology and services from alternative and competitor solutions
  • Craft a product narrative that articulates the value of our platform and how it fits into our broader portfolio message
  • Define ideal customer profile and segmentation
  • Create and maintain detailed buyer personas that enable the whole company to better serve our ideal customer profiles
  • Document buyer’s journey and create message map
  • Conduct sales training to provide growth teams with competitive insights, differentiation and positioning to help them sell effectively
  • Create product content such as case studies, videos, website copy and blog posts
  • Mine for testimonials, data, and other proof points that reinforce our position and message.
  • Proactively conduct competitive research and keep an ongoing pulse on the market.
  • Refine Sales messaging for competitive conversations and surface insights to the product and marketing teams on an ongoing basis to ensure competitive relevance
  • Developed communication and diplomacy skills are essential to guide and influence change and recommended direction
  • You have the opportunity to impact the customer’s digital experience and engage with multiple teams
  • Drive and shape our digital strategic vision and priorities in partnership with product, business partners, and senior leadership
  • Explore the world in search of data, trends, and insights to discover consumer needs and expectations to inform product development and strategic prioritization
  • Stimulate cross-functional thinking with inspiring storytelling

QUALIFICATIONS:

  • 7-10 years in healthcare marketing
  • Minimum of 5+ years in technology Product Marketing, preferably to the provider market segment
  • 8-10 years of experience of product, marketing, and/or corporate sales/ strategy, innovation roles, digital transformation, and/or consulting
  • 3-5 years as a people manager
  • Demonstrated experience in creating compelling value propositions for product/services, preferably in the digital healthcare industry
  • Strong presentation skills and ability to simply and clearly communicate complex ideas
  • Agile and flexible; able to adjust personal and team priorities swiftly and effectively
  • Consistently accountable to delivering high-quality on-time work product
  • Ability to work effectively in a remote team environment
  • Ability to multi-task while maintaining detail orientated focus
  • Excellent interpersonal skills and the ability to collaborate and manage cross-functionally
  • Demonstrated problem solving and critical thinking skills
  • Track record of leading and developing high-performing teams
  • We’re looking for someone with the ability to think methodically and solve business problems with data and creativity
  • You should be a self-starter with relentless curiosity, resourceful in scouting for insights, and comfortable in a fast-paced environment
  • You should have experience and a proven ability to balance a user-centric perspective with a commercial lens
  • Must be a passionate advocate for the customer and an ambassador for change, willing to speak up and challenge the status quo in order to build a truly customer-centric organization and culture
  • Exceptional communication, interpersonal, and influencing skills
  • Demonstrated ability to absorb new information quickly
  • Bachelor’s Degree in Marketing or related field; Master’s preferred

 

Amwell Headquarters Location

Boston, MA

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Amwell Company Size

Between 1,000 - 5,000 employees

Amwell Founded Year

2006

Amwell Total Amount Raised

$865,954,112

Amwell Funding Rounds

View funding details
  • Post Ipo Equity

    $54,999,501 USD

  • Corporate Round

    $100,000,000 USD

  • Series C

    $194,000,000 USD

  • Series C

    $75,412,805 USD

  • Corporate Round

    $290,614,805 USD

  • Series Unknown

    $5,000,000 USD

  • Series C

    $81,000,000 USD

  • Debt Financing

    $10,000,000 USD

  • Series B

    $23,141,000 USD

  • Series A

    $31,786,000 USD