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Senior Demand Generation Marketing Manager - TripActions

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Job Title
Senior Demand Generation Marketing Manager
Job Location
Remote (USA)
Job Description

The Senior Demand Generation Marketing Manager at TripActions is an integral part of the Growth team. In this role you’ll be responsible for driving pipeline and revenue growth through best-in-class marketing program management and execution. You’ll get to own and evaluate the best way to achieve the goals and then execute towards it, with the support of the broader marketing team, product team, and sales organization. Strong creative and project management skills, familiarity and comfort with analytics and data, a natural desire to be part of a team, and a positive engaged attitude are all imperative. You’ll touch all parts of the demand funnel and get to experiment and try new things on a constant basis. 

What You’ll Do:

  • Drive qualified prospects to our sales organization at scale
  • Create and execute demand gen programs which build and accelerate the pipeline (including but not limited to webinars, whitepapers, email marketing, direct mail, social, third-party communities, etc.)
  • Work closely with commercial and mid-market sales and SDR teams—understand their needs to help accelerate deals, provide visibility to pipeline, and improve their lead to opp process
  • Analyze and share results, trends, and insights
  • Manage relationships with agencies and other 3rd parties as needed
  • Work collaboratively with Product Marketing and Content Marketing teams to put forward relevant content
  • Work with the larger Demand Gen team to own channel strategy, KPIs, budget, and forecasts in a cost-effective way
  • Report to the Director of Commercial/MM Demand Gen, partner closely with entire Growth team—Marketing Operations, Web Team, ABM, Digital, and Lifecycle marketing teams

 

What We’re Looking For:

  • Highly results-oriented
  • Outstanding analytical ability
  • Ability to think strategically AND roll up your sleeves to get things done
  • Excellent written and verbal communications
  • Effective at partnering with internal and external stakeholders
  • Executional excellence. Able to consistently deliver on time and on budget
  • Expertise in, or ability to quickly learn, tools such as Marketo and Salesforce.com
  • High energy with ability to manage multiple initiatives simultaneously in a fast-pace environment
  • Self-motivated, performance-driven professional
  • Detail-oriented behavior and strong problem solving skills
  • Team player
  • Minimum of 5 years of experience in marketing, product, operations, or a related field
  • Experience in demand generation, digital marketing, and managing programs that scaled
  • Experience in hyper growth environments a strong plus

TripActions Headquarters Location

Palo Alto, CA

TripActions Company Size

Between 2,000 - 5,000 employees

TripActions Founded Year

2015

TripActions Funding Rounds

  • Series G

    $154,000,000 USD

  • Debt Financing

    $150,000,000 USD

  • Series F

    $275,000,000 USD

  • Series E

    $155,000,000 USD

  • Debt Financing

    $125,000,000 USD

  • Debt Financing

    $500,000,000 USD

  • Series D

    $250,000,000 USD

  • Series C

    $154,000,000 USD

  • Series B

    $51,000,000 USD

  • Series A

    $12,500,000 USD

  • Series A

    $10,000,000 USD

  • Seed

    $4,000,000 USD