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Senior Demand Generation Manager - Walnut

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Job Title
Senior Demand Generation Manager
Job Location
Job Description

Who We Are

Walnut is a fast growing startup in the sales automation space, backed by top-notch investors.

We help some of the best GTM teams in the world perform better by easily creating failure-free, interactive, and personalized demo experiences for B2B buyers at every stage of the customer lifecycle. 

We are a young company that values culture, grit, transparency, and excellence. We put our founding members at the very heart of our company and are looking for proactive self-starters who are excited about building within a new, rapidly growing and still to be defined category.

As a Senior Demand Generation Manager, you will help define our demand generation strategy, budget, and execution.

You will be in charge of creating, managing, and optimizing the paid media campaigns, as well as monitoring the conversions at each step of the funnel in order to attract new customers and grow Walnut’s revenue. 

This is a rare opportunity to join a team that is growing rapidly and changing the way B2B product companies will handle and manage their GTM processes and strategies, while it’s still in its early days when your impact.

If you’re passionate about building demand generation strategies, data is in your veins, and you’re up for your next big challenge, your place is with us.

Key Responsibilities:

  • Develop, direct, and execute multi-channel paid programs to drive qualified lead generation across all relevant regions and verticals
  • Lead A/B testing strategies and execute across all channels
  • Deliver performance reports to leadership and departments you partner with
  • Measure and analyze campaign and marketing success across the funnel
  • Identify new markets and advertising tactics to encourage business growth
  • Develop a deep understanding of our customers, products, and the buyer’s journey
  • Help define budget and previsions


  • 5+ years of experience as a Demand Generation Manager, ideally in B2B tech companies
  • Hands-on experience managing Google, Facebook, YouTube, and LinkedIn lead-gen
  • Strong creative problem-solving abilities, analytical mindset, and high communication skills with extreme attention to detail
  • Experience with remarketing tactics, GDN, intent-based marketing, and ABM

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Walnut Headquarters Location

New York, NY

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Walnut Company Size

Between 5 - 20 employees

Walnut Founded Year


Walnut Total Amount Raised


Walnut Funding Rounds

View funding details
  • Series A

    $10,000,000 USD

  • Debt Financing

    $100,000,000 USD

  • Series B

    $35,000,000 USD

  • Series A

    $15,000,000 USD

  • Seed

    $3,600,000 USD

  • Seed

    $3,500,000 USD

  • Seed

    $2,500,000 USD