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(Senior) Content Marketing Specialist - Cake

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Job Title
(Senior) Content Marketing Specialist
Job Location
Taipei, Taiwan
Job Description

Cake is an international talent platform providing one of the world's top online resume-building tools, bringing global opportunities to talent in the digital age.

Since launching in May 2016 in Silicon Valley, we now manage over 6M talent profiles & 7K company profiles on CakeResume. Innovative companies like Google, Dell, IBM, and TSMC, as well as leading brands of all kinds including L'Oréal, P&G, and many more, are working intensively with Cake for better talent engagement. 

We're a growing team of 100+ creatives, business talents, marketing gurus, and techies, dedicated to creating an ecosystem where great talents can meet great companies efficiently and build a world-class brand along the way! 

What We Offer

  • Generous time off policy and flexible work arrangement
  • Continuous learning opportunities through training and sharing for new markets and different industries
  • Team spirit environment - we work hard, play hard, and celebrate even harder!

 

職缺描述

  • 我們正積極尋找 1 位負責 SEO & Product Marketing 的夥伴加入台灣行銷團隊,協助撰寫引人入勝的 SEO 內容、品牌 SEO 關鍵字長期優化、人物專訪與企業合作宣傳等不同形式的內容,並且和團隊一起透過內容結合產品行銷策略將 Cake 品牌向外拓展,讓求職者能夠獲得更多元的視野與內容體驗!
  • 內容行銷專員的主要工作內容
    • 規劃與優化 SEO 策略:佈局每季重點關鍵字,與寫手團隊合作產出與優化 SEO 文章,定期追蹤 SERP,透過 Content SEO & Technical SEO 策略全面提升網站搜尋排名與增加流量。
    • 執行專訪內容:包含內部專訪、企業專訪等不同形式之專訪主題規劃與執行,可獨立採訪並產出高品質專訪內容。
    • Omni-channel:經營 EDM 會員電子報、App push、網站 Banner 等版位,結合利用內容與產品行銷思維,深耕會員經營、宣傳行銷活動,提高平台(包含官網及 App )轉換率 / 留存率等各項產品成長指標。
    • 線上行銷活動:策劃線上活動頁面的製作與行銷宣傳,包括主題式 Landing Page 與 Job Board 職缺專區(例如主題專區內容)。
    • 協助其他行銷相關執行包括但不限於 B2B 行銷(協助商務團隊成長、獲取更多潛在客戶、產製白皮書)、異業內容串聯合作,其他更多有趣、有價值的創意,期待你來一起討論與發揮!

職務需求

能力需求

  • 具有 SEO 內容行銷/採訪編輯/產品行銷經驗 2 年以上
  • 熟悉 GA/Google Search Console/Ahrefs/Mixpanel / GTM 等數據分析工具,能透過數據佐證成果並調整內容策略
  • 具備流暢且邏輯良好的中英文書寫能力
  • 對文字內容具備高敏感度、品質準確度
  • 具備良好的溝通協調能力(口語&書寫),可清楚表達個人邏輯思路
  • 對於求職、職涯、職場主題有興趣,且有能力自主尋找及統整相關資訊
  • 目標導向且具自發性,能夠兼顧效率與品質,高度掌握時程進度並主動溝通

 

加分能力

  • 進階 SEO 知識與操作經驗
  • 曾製作過大型活動頁面並參與活動文案規劃與推廣
  • 曾有B2B 行銷經驗
  • 有經營內容創作,例如文章、部落格、Podcast、YouTube、社群等(請於應徵時附上作品)

面試流程

合適者將收到通知並進行以下流程:

  1. Online Logical Test
  2. Initial Screening Call
  3. Advanced Video Interview
  4. Onsite Final Group Interview

 

 


We understand that no candidate is perfectly qualified for any job and believe that diversity of background and thought makes for better problem-solving and creative thinking, which is why we're dedicated to adding new perspectives to the team. What's even more important than your resume is a positive attitude, passion for the work, personal drive for growth, and the ability to thrive in a fluid and collaborative environment. We want you to learn new things in this role and encourage you to apply even if your experience doesn't align perfectly with what is listed here.

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Cake Headquarters Location

Indianapolis, IN

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Cake Company Size

Between 5 - 20 employees

Cake Founded Year

2021

Cake Total Amount Raised

$1,300,000

Cake Funding Rounds

View funding details
  • Pre Seed

    $1,300,000 USD