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Product Marketing Manager, SMB & MM - Klaviyo

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Job Title
Product Marketing Manager, SMB & MM
Job Location
Boston, MA
Job Description

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit careers.klaviyo.com to see how we empower creators to own their own destiny.

We’re creating a new role within product marketing to help delight our existing customer base while growing our business across the SMB and MM+ segments. This person will support the lead PMMs for SMB and MM, working across the organization to accelerate revenue and improve retention for those businesses. The success of this role will be measured by our ability to reach revenue and retention goals for SMB and MM customers.

This role will be part of the Core team within Product Marketing. You will:

  • Work closely with Sales to improve win rates, including building out sales decks and one-pagers
  • Develop and maintain competitive insights, and using those to generate talking points and internal enablement
  • Ensure our messaging across all marketing channels and customer touchpoints is consistent, compelling, and effective
  • Optimize our self-serve and app store conversion paths
  • Work closely with CS to delight and retain our customers, including helping them better understand the value customers can get from Klaviyo
  • Collaborate with PMs on roadmap development and launching new features
  • Updating and building out personas and buyer journeys for SMB and MM buyer roles

You will work with:

  • PMM subject matter experts for SMB, MM, and other product / business areas
  • Web, paid, brand, lifecycle, and other marketing teams
  • SMB and MM sales teams
  • Email and platform product teams
  • Customer success and customer education teams
  • GTM operations and enablement teams
  • Partner team

What we’re looking for:

  • 2+ years of product or segment marketing with significant experience in demand generation, sales enablement, and/or product launches
  • 2+ years working in a software company
  • Excellent written and verbal skills
  • A passion for customers and the curiosity to go deep into a tech product
  • Strong marketing knowledge
  • Demonstrated ability to work cross-functionally to execute on initiatives

Nice to have:

  • Experience in the marketing software and/or data technology space
  • Strong analytical skills
  • Experience selling to mid-market or enterprise customers
  • Experience in competitive intelligence research

Get to Know Klaviyo

We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.

Upon request, you can receive additional information about the compensation and benefits for this role. Requests can be submitted here. Additional information regarding benefits can be found at klaviyorewards.com.

Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.

You can find our Job Applicant Privacy Notice here.

Klaviyo Headquarters Location

Boston, MA

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Klaviyo Company Size

Between 1,000 - 5,000 employees

Klaviyo Founded Year


Klaviyo Total Amount Raised


Klaviyo Funding Rounds

View funding details
  • Corporate Round

    $100,000,000 USD

  • Series D

    $320,000,000 USD

  • Series C

    $200,000,000 USD

  • Series B

    $150,000,000 USD

  • Series A

    $7,000,000 USD

  • Seed

    $1,500,000 USD