Product Marketing Manager - DebtBook

Who We Are

DebtBook is an industry-leading fintech software platform that revolutionizes the way local governments, higher education, healthcare organizations and their finance teams work. Our powerful, cloud-based software helps these organizations manage all aspects of their debt, leases, and subscriptions, streamline financial reporting, and share information simply with others

About the Role

The Marketing team is responsible for building brand awareness, generating and nurturing leads for the sales team, supporting product adoption and engagement, and producing thought leadership content. We’re seeking a Product Marketing Manager who will report to the VP of Marketing.

What You'll do:

• Own the go-to-market strategy and tactical execution of new feature launches, feature updates, and other major product initiatives
• Partner with the Product team in the execution of strategy and development of product positioning and messaging by understanding our brand, customer needs, product roadmap, and competitive landscape
• Develop and execute product marketing strategies that drive demand, adoption, and sales for our products
• Oversee product launches/releases including creating the launch plan and partnering cross-functionally to drive execution of marketing, enablement, and adoption/growth
• Create collateral, presentations, infographics, etc. to articulate our value proposition and empower our Sales team to drive greater success
• Monitor and deliver competitive intelligence to Sales, Marketing, and Product teams
• Build rapport with customers and collect product feedback for use in marketing materials, including case studies and testimonials
• Become an expert in and model user of DebtBook
• Other duties as assigned

What You'll bring:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 5+ years in product marketing and/or product management or marketing strategy primarily for B2B SaaS companies
• Strong understanding of current B2B marketing concepts, strategies, and best practices
• Proven track record in a similar role with demonstrable results
• Exceptional written and verbal storytelling ability, including synthesizing insights and ideas into simple, succinct narratives
• Experience with HubSpot and Learning Management software preferred

SKILL AREAS

• Excellent verbal and written communication skills
• Ability to multitask and prioritize in a very fast-paced environment 
• Highly organized and able to manage multiple projects and deadlines with minimal direction and high attention to detail
• Strong problem-solving and follow-up skills
• Ability to quickly understand complex concepts and break them down into easily digestible pieces

WHAT WOULD MAKE US EXCITED ABOUT YOU

• You thrive in a collaborative team environment
• You are a driven self-starter with creative ideas and willingness to learn
• You have a desire to help our customers succeed
• You are adaptable to shifting business demands, with a continuous and proactive drive for improvement and success
• You have a positive, enthusiastic attitude
• You have high integrity and a solid work ethic
• You are able to hit goals with aggressive deadlines
• You are highly relational, curious, and coachable