All Turtles logo

Principal Brand Designer - All Turtles

View Company Profile
Job Title
Principal Brand Designer
Job Location
Job Description

All Turtles, founded in 2017, is a global studio of product and brand experts merging technological innovation with a human perspective. We invest in and collaborate with early-stage startups and founders, and also create our own products. We design thoughtful user experiences, develop pragmatic brands and products, and use simple, direct business models to improve workplaces and enhance people's quality of life.

Our deeply collaborative, world-class team of product experts propels early-stage startups and incubates innovative products, always pursuing quality over quantity. From improving workplace communication to empowering employees or improving health outcomes, we engage with a broad yet selective set of problems that matter deeply to us and reflect our point of view.

Unlike an agency or consulting firm, external companies cannot hire All Turtles. We invest cash and services in return for equity or provide services in return for a combination of cash and equity. Our incentives are fully aligned with studio company founders: the success of their products means success for All Turtles.


  • Defining, developing, and delivering our products' visual design systems and brand experiences and working with content, brand, product, developers, and design leadership to create smart design solutions for new and existing branding challenges.
  • Refining and refreshing existing visual designs.
  • Contributing to and improving our design culture (best practices, tools, deliverables, communications, relationships, etc.)
  • Handling a continually changing workload.
  • Leading dedicated project teams in design thinking.


  • 5-10 years experience in brand design.
  • An outstanding eye for detail and consistency, combined with a deep understanding of branding, typography, color, usability, grid systems, and mobile-first frameworks.
  • Strong sense of concept development, in addition to communication, collaboration, research, problem-solving, and presentation skills.
  • Solid visual design foundation (typography, layout, storyboarding, etc.).
  • Proficiency with leading design software including Figma, Illustrator, Photoshop, InDesign, etc.
  • Ability to see an assignment from inception to completion in a fast-paced environment.
  • Ability to juggle multiple, varying projects.
  • Experience building out and evolving a wide range of brand identity systems.
  • Worked with early-stage companies.

Our Principles

We optimize for impact per person and individual ownership of our work, which often means taking the initiative to incubate projects or rolling up our sleeves to get things done.

All Turtles is fully distributed, with team members around the globe. As a company, we recognize that talent is everywhere, but opportunity is not. We believe you should be able to work where you can have the most significant impact and live where you can have your best life. 


The salary range for this position is $170,000 to $212,000 for a full-time employee based in the United States, but it may vary depending on your specific skills and experience. We’ve invested the time and effort to develop salary levels for all of our roles, for both individual contributors and managers. These levels are based on national compensation data and are weighted to be competitive in the most expensive markets in the US. Final leveling and cash compensation will be determined at the end of the interview process.


In addition to base salary, our team receives equity and several other benefits. For example, we offer all US employees and their dependents comprehensive medical, dental, and vision insurance, covering 90% of the premium for employees and 70% for qualifying dependents. US-based employees may also participate in our 401(k) program, and we also offer life insurance. 

Everyone on the team is eligible to receive a bonus for meeting colleagues in person (an opportunity to build precious relationship capital with teammates) and a monthly supplement we add to everyone’s payroll for you to set up a productive and distraction-free work environment, no strings attached, and no receipts required. 

How We Work

We’ve recently decided to work in seasonally-focused periods with limited breaks, followed by two consecutive weeks off that the entire company takes simultaneously. This means we work hard from January through early July, take a break to rest and reset, then refocus on output from mid-July through late December before taking another break at the end of the year. Of course, it means other things too, but we’ll explain that when we get into the interview process.

This Principal Brand Designer role is a Full time position reporting to Director of Design. Our distributed team works primarily across North American, South American, as well as western European time zones. While this role is partly asynchronous, the ability to work hours that overlap with those time zones is preferred.

All Turtles is committed to creating and fostering a diverse team. We encourage people from underrepresented backgrounds and all walks of life to apply, and we’re committed to providing reasonable accommodations to all applicants throughout the application process.

Discover job listings, tech companies, startups, investors, job listings, funding rounds, industries, and tech stacks.

Get EmployblBook a demo call


Get periodic emails about startups and the tech job market

Employbl Newsletter is about helping you find jobs and understand the tech job market. Read previous issues.

All Turtles Headquarters Location

San Francisco, CA

View on map

All Turtles Company Size

Between 20 - 100 employees

All Turtles Founded Year


All Turtles Funding Rounds

View funding details

    All Turtles' Tech Stack

    All Turtles' Investors