Partnership Marketing Manager - Cardless

Job Title: Partnership Marketing Manager
Job Location: San Francisco, California
Job Listing URL: https://jobs.lever.co/cardless/851611d2-a329-4083-9476-93c58fc7509a
Job Description: At Cardless, we’re building a credit card and loyalty platform that consumer businesses use to engage their customers. We’ve launched 9 credit cards, including for the largest mall operator in the U.S. and the largest airline in South America. We help businesses bring imaginative card programs to life, and have pioneered technology to embed credit card features natively into their products.

We value curiosity, humility, and intensity — we move fast and take ownership. This is a place where a motivated, resourceful individual can have an enormous impact on our trajectory. We're headquartered in San Francisco, and have raised about $60M in equity funding from top venture capital firms and angels.

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The Role

Cardless is looking for a Partner Marketing Manager to support our co-brand partners with marketing planning and execution. Working closely with Cardless’ Partnership team and our co-brand partners, you will support the development and execution of marketing campaigns to drive new card holder acquisition and to increase card holder engagement and retention. You should be a self-starter with partner-facing experience and a successful track record of developing digital and social marketing campaigns and executing across channels.
The Responsibilities
Collaborate with Cardless’ Partnership team and co-brand partners to identify marketing priorities and opportunities, determine success metrics, and track/report campaign performance.
Work cross-functionally with internal teams, partner teams, and external agencies to launch and optimize partner marketing programs to deliver on partnership goals.
Develop creative briefs and project manage brand marketing assets across multiple channels, platforms, and brands, ensuring creative is on-strategy, customer-led, and on-brand.
Help guide projects through Cardless’ marketing compliance process to ensure bank regulatory approval.
Analyze campaign KPIs (Penetration, Redemption, Response Rates, Incremental Lifts, ROI) to inform future strategies and optimize marketing investments.
Continuously conduct A/B tests and analyze results to garner insights that will improve engagement, conversion rate, and customer loyalty in future campaigns.
Collaborate with internal partners and agencies on brief writing, establishing timelines, launching new campaigns, creative testing, implementing/QA'ing tagging and tracking, and monitoring performance to continue growth and success of existing and new acquisition programs
The Requirements
3-5 years of experience in the following areas:
Partnership, marketing, or brand management experience at a brand or agency.
Credit card/financial services marketing experience is a plus.
Executing and managing data-driven, integrated brand campaign planning and execution (in online and offline media).
Managing campaigns from planning through go-to-market execution.
Creating and overseeing email/SMS/push marketing or marketing operations.
Hands-on experience with Amplitude, Braze, Iterable, Marketo, and Salesforce is a plus
Additional Requirements
A scrappy self-starter and a strong project manager with the ability to bring structure to undefined procedures.
Strong communication skills with proven ability to lead projects effectively with cross-functional partners, both internally and externally.
Excellent organizational skills and attention to detail are a must, along with the ability to multitask, manage deadlines and prioritize effectively.
Strong understanding of digital analytics/data and a working knowledge of digital analytics platforms such as Google Analytics, Tableau, Google Ads are a plus.