Wizeline logo

Marketing Specialist - Wizeline

View Company Profile
Job Title
Marketing Specialist
Job Location
Mexico
Job Description

The Company

Wizeline is a global digital services company helping mid-size to Fortune 500 companies build, scale, and deliver high-quality digital products and services. We thrive in solving our customer’s challenges through human-centered experiences, digital core modernization, and intelligence everywhere (AI/ML and data). We help them succeed in building digital capabilities that bring technology to the core of their business.

Our People

At Wizeline, we are a team of near 2,000 people spread across 25+ countries. We understand that great technology begins with outstanding talent and diversity of thought. Our business was built on doing well and doing good, and our values of Ownership, Innovation, Community, and Diversity & Inclusion are embedded within our company’s DNA. We are committed to offering our Wizeliners the opportunity to create their career path and develop the skills needed to achieve their personal goals.

Community Impact

We are proud to contribute to local economies by developing technology ecosystems in places like Mexico, Colombia, and Vietnam. We also created Wizeline Academy, a free, community-based education program that teaches high-value skills to workers looking to advance their tech industry careers. As of 2022, Academy has served more than 28,000 students across 675 courses. Wizeliners have the opportunity to upskill by taking Wizeline Academy courses and can also share their expertise by delivering classes to students.

What You Will Bring to the Team

We are seeking a top-performing individual to join our dynamic marketing team as an Marketing Specialist, with a primary focus on driving ABM (Account-Based Marketing) initiatives and demand generation. Collaborating cross-functionally with our Sales and Delivery Teams, you will play a pivotal role in executing strategic marketing campaigns and fostering the growth of our existing client base. We are looking for a data-driven, yet creative individual who can identify customer segments, gather customer insights, provide compelling experiences to build long-term relationships, and increase customer advocacy. This role will be able to rapidly iterate with various internal and external stakeholders and deliver complex initiatives in a short period of time.

Your Day-to-Day

●Execute and optimize ABM-focused marketing campaigns and demand generation campaigns, encompassing paid social media and email marketing. 
● Perform comprehensive analysis of campaign performance to extract actionable insights and recommendations for improvement. Optimize the allocation of marketing funds by directing them towards channels most likely to effectively reach the target audience.
● Collaborate closely with Regional leadership teams to execute customer-centric strategies that elevate net promoter scores and customer lifetime value.
● Contribute to shaping the overall strategy for customer engagement and communication programs, spanning in-person/virtual events, workshops, roadshows, annual conferences, onboarding, and continuous nurturing campaigns, with a focus on ABM principles.
● Develop and deploy tailored landing pages, email campaigns, and ad campaigns as required to support marketing initiatives.
● Provide logistical support for go-to-market events, including webinars, online panels, and in-person events, to align with ABM strategies.
● Generate, consolidate, and analyze monthly metric reports, maintaining well-organized records of historical results for thorough analysis and strategic refinement.
● Take ownership of crafting email and LinkedIn newsletters. 
● Conduct in-depth industry and competitive market research to inform and enhance the effectiveness of ABM and demand generation efforts.
 

Are You a Fit?

●Degree in Marketing, Business, Business Administration, or related field preferred.
● Minimum of 5 years of experience working in marketing teams.
● Excellent oral and written communication skills in English and Spanish and a personable and approachable demeanor.
● Familiarity with marketing tools, including Marketo, Salesforce, Google Ads, LinkedIn Ads, Google Analytics, and Canva.
● Ability to manage multiple projects with minimal supervision.
● Ability to work cross-functionally (especially with Sales, Delivery, and Engineering) in a fast-paced environment. 
● Ability to translate technical details and implementation success into engaging stories consumable by diverse audiences.
● Proven ability to develop deep relationships and influence cross-functional teams. 
● Ability to quickly learn and navigate internal teams to find efficient and effective solutions cross-functionally.
● Data-driven and results-oriented to impact business results.
● Strong project management and organizational skills with an ability to create, execute and adjust plans as needed.
●Location: Guadalajara or Mexico city
 
 

Why You Should Apply

Still not convinced you should apply? Here are some of the things that make Wizeline different from other technology services companies:

Our Values

At Wizeline, we value innovation, community, and ownership. Our commitment to diversity, inclusion, and respect fosters an environment where everyone does well and does good. We're proud to be recognized by the Human Rights Campaign Foundation in response to our inclusive corporate policies and best practices for LGBTQ+ employees. 

Our Culture

We offer exceptional career growth and learning opportunities to our employees with skill development workshops, mentoring programs, and support for side projects or entrepreneurial work. We ranked 7th on Expansión’s Super Companies 2021 list.

Our Benefits and Perks

We offer competitive compensation and employee-centric benefits, including industry-leading maternity and paternity leave, wellness programs, and remote work opportunities. All Wizeliners have access to continuous learning opportunities through Wizeline Academy, including cloud certifications, mentorship, LinkedIn Learning, Udemy, and in-house technical bootcamps developed by our experts in the field. 

In recognition of our superb employee benefits, we debuted on Quartz’s list of the Best Companies for Remote Workers and ranked 5th on Expansión’s Super Workspaces 2021 list.

Our Global Family

To support the global nature of our business and help our employees grow beyond their technical skills, we offer free virtual English and Spanish language classes as well as provide immigration support when applicable. 

#AllAreWelcomeHere

Wizeline creates and fosters a diverse, inclusive, and harassment-free workplace where everyone can achieve their potential. All applicants will be considered for employment regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

Employbl helps candidates find great tech jobs

Feature my companySubscribe to newsletter

Wizeline Headquarters Location

San Francisco, CA

View on map

Wizeline Company Size

Between 1,000 - 2,000 employees

Wizeline Founded Year

2013

Wizeline Total Amount Raised

$62,100,000

Wizeline Funding Rounds

View funding details
  • Series B

    $43,000,000 USD

  • Series A

    $6,300,000 USD

  • Series A

    $11,100,000 USD

  • Seed

    $1,700,000 USD