Marketing Development Representative - Finally

About finally

finally is one of America’s fastest-growing and most exciting fintech companies, focused on being the premier financial automation platform for SMBs. Our innovative product suite integrates Credit & Banking, Billing & Invoicing, Bookkeeping, and Taxes, all harmonized through cutting-edge artificial intelligence to aid Small to Medium-sized businesses. Finally aims to declutter financial operations, providing businesses with a seamless financial journey, allowing them to focus on what truly matters – their growth.

We’re headquartered in sunny South Florida and we raised $200 million dollars just in 2024 to bolster our growth, to innovate, and to continue to serve our customers. Our company has more than 200 individuals today, spread between 3 offices, and we look forward to continuing to grow the team.

As a Marketing Development Representative at finally, you'll be at the forefront of our growth strategy. You'll play a pivotal role in identifying and qualifying potential leads, nurturing relationships, and driving revenue generation. This is an exciting opportunity for a motivated individual who thrives in a fast-paced environment and is eager to make a significant impact. This position offers a pathway to a rewarding sales career, providing valuable experience and training in prospecting, communication, and relationship building.

Responsibilities:

1. Lead Generation: Speaking to prospects who have come through our inbound channel, who are already qualified and know and have shown interest in finally.

2. Qualification: Conduct thorough research to understand the needs and pain points of prospective clients, qualify leads based on predefined criteria, and determine their readiness for the sales pipeline.

3. Relationship Building: Establish rapport with prospects through effective communication and active listening, nurturing relationships to enhance lead conversion rates.

4. Sales Enablement: Collaborate closely with the sales team to ensure seamless handover of qualified leads, providing them with comprehensive background information and insights to facilitate the sales process.

5. Pipeline Management: Maintain accurate and up-to-date records of lead interactions and progress using CRM software, tracking key metrics and performance indicators.

6. Lead Nurturing and Follow-up: Maintain ongoing communication with leads through follow-up emails, calls, and other touchpoints. Provide relevant information and resources to educate prospects and address their inquiries. Monitor and track lead interactions and progress in the CRM system to ensure timely follow-up and continuity in the sales process.

7. Continuous Improvement: Stay abreast of industry trends, competitor activities, and best practices in lead generation and sales development, proactively identifying opportunities for process enhancement. 

8. Education: Participate in ongoing training programs and professional development activities to enhance sales skills and product knowledge.

9. Activity:  Engaging, setting meetings with prospective customers via phone calls. 

Qualifications 

1. Prior experience in sales, customer service, or lead generation is a plus, but not required.

2. Strong interpersonal and communication skills with the ability to build rapport quickly.

3. Self-motivated with a strong work ethic and the ability to thrive in a fast-paced, dynamic environment.

4. Excellent organizational and time management skills with the ability to prioritize tasks effectively.

5. Proficiency in CRM software and Microsoft Office Suite.

6. A positive attitude and a willingness to learn and grow in a sales-driven role.

7. A persuasive and persistent demeanor, with the ability to handle objections and maintain a positive attitude.

Working Schedule:

This is a full-time, in-office position with a 5-day workweek. Office hours are typically from (9:00AM - 6:00 PM) from Monday to Friday.

Benefits

• Health insurance

• Dental insurance

• Employee stock purchase plan

• Paid time off

• Paid training

• Vision insurance

People with a criminal background are not encouraged to apply for this role.

Join our team and be part of a vibrant and dynamic sales environment where your efforts will play a crucial role in driving our company's growth and success. Finally is a fast-growing VC Backed startup that is disrupting the traditional tools small business owners are using.