Manager, Email Marketing - WeWork

About Us

At WeWork, we provide inspiring and flexible workplace solutions to help businesses – small, medium or large – thrive in more than 150 cities globally. The future of work is happening right now, and we are leading this moment. United by a common purpose, here we will empower tomorrow’s world at work. Join us on our journey as we give our members the freedom and support to push boundaries in their industries, and work to redefine our own.

About the Opportunity

WeWork is looking for a Manager, Email Marketing to support the development, implementation, and management of global email campaigns. This role will report to the Sr. Manager, Email Marketing and work closely with the Product Marketing, Lifecycle Marketing, and Product Development teams to support key initiatives targeted to members, prospects, ex-members, and brokers. This person should thrive in environments with high cross-functional collaboration and be comfortable working at a fast paced company with a global footprint.

Responsibilities

Strategy & Delivery:

• Support the Sr. Manager, Email Marketing in the conception, production, and delivery of successful global email campaigns across key audiences

• Build and launch global email campaigns targeted to members, prospects, ex-members, and brokers 

• Run weekly stakeholder meetings to discuss upcoming projects and support the management of the Email Marketing team’s production queue 

• Manage the weekly global member newsletter and corresponding content calendar, coordinating distribution of content amongst Community Teams

• Support the efficiency of the Email Marketing team’s production queue, reviewing stakeholder requests, mitigating SLA discussions, etc.

• Manage all global email unsubscribe and GDPR requests, ensuring asks are accomplished efficiently and in legally required timelines

• Work with the Email Automation, Lifecycle Marketing, and CRM teams to identify testing opportunities for improving engagement and optimizing messaging

• Align with the Public Affairs, Corporate Communications, and Member Experience teams on all upcoming member-focused emails, technology updates, and membership changes

• Maintain close working relationships with the Product Marketing, Lifecycle Marketing, and Product Development teams, ensuring an understanding of their priorities and providing optimal support

• Comprehensively understand the WeWork product suite and our customer journey across different audience segments, ensuring we’re delivering the right messaging and content to appropriate audiences

• Monitor and analyze performance metrics and partner with the Sr. Manager, Email Marketing to provide actionable insights for driving continuous KPI improvement

Requirements:

• 5+ years of email marketing experience

• Subject matter expertise in email marketing best practices

• Previous usage of Salesforce Marketing Cloud (SFMC) required

• Usage of CRM and CDP tools required, preferably Simon Data and Salesforce

• HTML and CSS experience required

• Deep understanding of email KPIs, metrics, and reporting

• Experience with A/B testing and email optimization to drive conversion and engagement

• Embraces an analytical approach and is comfortable working with data and digging into numbers

• Excellent verbal and written communication skills

• Exceptional attention to detail with strong organizational, multi-tasking, and project management skills

• Strong work ethic and entrepreneurial spirit

• Passion for excellence, results, and team collaboration

• Ability to excel in a fast paced, ever-changing environment

• Salesforce Marketing Cloud Email Specialist certification a plus 

• Bachelor’s degree or equivalent experience required

Life at WeWork

Being a WeWorker is more than just a job. We believe the magic of work is sparked by the passion you bring, the places you go, the people you meet and the purpose you follow. And it starts here. Here you will brush shoulders with those who dare to dream and do. Here you will be welcomed by a diverse community that embraces and inspires you—because together we can achieve more. Here we challenge ideas, and explore new ways of getting things done. Whether you are part of our Employee Community Groups, or part of a global project, we ask you to bring your open-minded attitude and collaborative spirit. In return, you will be part of a team where your unique perspectives are celebrated. 

WeWork is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon gender, sexual orientation, marital or civil status, pregnancy (or pregnancy-related conditions), gender identity or expression, transgender status or gender reassignment, race, color, national origin or ancestry, citizenship, religion or religious beliefs, age, physical or mental disability, genetic information (including genetic testing and characteristics), military or veteran status, or any other grounds or characteristic that is protected under the law.

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