Manager, Acquisition Marketing - WeWork

Department: Marketing

Job Level: Manager

Report to: Head of Marketing

About Us

At WeWork, we provide the most inspiring flexible workplace solutions to help businesses - small, medium, and large - connect and strive in more than 150 cities globally. From startups to large corporations, local governments, and NPOs, our community is united by the common purpose: “Change is created here!”. The future of work is happening right now, and we are leading this moment. Join us on our journey as we give our members the freedom and support to push boundaries in their industries and grow to new heights together.

About The Opportunity

As our Acquisition Marketing Manager, you will drive and innovate a high-growth marketing function. Together with a team of highly motivated creators, you will disrupt the status quo to elevate our brand and drive demand. From strategic marketing operations to 360-degree omnichannel marketing across paid, owned, and earned channels, you will own a substantial budget, oversee ongoing ROI performance metrics, real-time optimization of spend, and a small team. For socializing and brain-stormings, the marketing team regularly gathers in our HQ in Nogizaka, but actualizes a truly hybrid workstyle, always challenging and seeking better ways to collaborate and create change.

Responsibilities

• Design and implement efficient B2B marketing strategies, that attract new prospects, drive traffic, and increase tour bookings

• Plan and execute quarterly to annual acquisition marketing activities and media buying to optimize spending and pipelines

• Implement an efficient messaging and channel strategy based on the company's purpose, vision, mission, and values

• Analyze market and competitors, and evolve our customer journeys and persona

• Enable data-driven marketing through monitoring, analyzing, and outcome sharing to optimize pipeline generation

• Constantly optimize performance, CRM/Email marketing, and acquisition events and establish new channels for lead generation, nurturing, and ABM to efficiently convert new prospects

Qualifications

• 3+ years experience in B2B Marketing, Demand Gen, Digital Marketing, Paid Media Acquisition, and/or Loyalty Marketing

• Exceptional leadership, organizational, and problem-solving skills with 2+ years of people management

• Strong digital marketing skills, SEO, GA4, MA (e.g. Marketo) and 2+ years experience with Salesforce

• 1+ years of experience executing Account Based Marketing (ABM) initiatives

• Ability to prioritize and drive maximum returns; proven track record of exceeding revenue and acquisition goals

• Bachelor’s degree in business, marketing, or a related field

• Strong collaborator at the leadership level while being comfortable doing the day-to-day blocking and tackling work required to scale the organization

• Fluent in Japanese, strong English communication skills

Life At WeWork

Being a WeWorker is more than just a job. We believe the magic of work is sparked by the passion you bring, the places you go, the people you meet, and the purpose you follow. And it starts here. Here you will brush shoulders with those who dare to dream and do. Here you will be welcomed by a diverse community that embraces and inspires you—because together we can achieve more. Here we challenge ideas and explore new ways of getting things done. Whether you are part of our Employee Community Groups or part of a global project, we ask you to bring your open-minded attitude and collaborative spirit. In return, you will be part of a team where your unique perspectives are celebrated. 

WeWork is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon gender, sexual orientation, marital or civil status, pregnancy (or pregnancy-related conditions), gender identity or expression, transgender status or gender reassignment, race, color, national origin or ancestry, citizenship, religion or religious beliefs, age, physical or mental disability, genetic information (including genetic testing and characteristics), military or veteran status, or any other grounds or characteristic that is protected under the law.