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Lifecycle and CRM Marketing Manager - RAMP

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Job Title
Lifecycle and CRM Marketing Manager
Job Location
New York, Miami, Remote
Job Description

Ramp is building the next generation of finance tools—from corporate cards and expense management, to bill payments and accounting integrations—designed to save businesses time and money with every click. More than 10,000 customers cut their expenses by 3.5% per year and closing their books 8x faster by switching to the Ramp platform.

Founded in 2019, Ramp powers the fastest-growing corporate card and bill payment software in America and enables billions of dollars of purchases each year. Ramp continues to grow at an increasingly large scale, more than doubling its revenue run rate in the first half of 2022.

Valued at $8.1 billion, Ramp's investors include Founders Fund, Stripe, Citi, Goldman Sachs, Coatue Management, D1 Capital Partners, Redpoint Ventures, General Catalyst, and Thrive Capital, as well as over 100 angel investors who were founders or executives of leading companies. The Ramp team comprises talented leaders from leading financial services and fintech companies—Stripe, Affirm, Goldman Sachs, American Express, Mastercard, Visa, Capital One—as well as technology companies such as Meta, Uber, Netflix, Twitter, Dropbox, and Instacart. Ramp was named Fast Company’s most innovative finance company in 2022.

About the Role

As a key resource in the creation and execution of growth experiments, you will look for opportunities to turn successes into persistent campaigns. Working side-by-side with leaders from around the organization you will craft automated journeys for prospects and customers that drive increased value and brand affinity. This omni-channel approach to narrative storytelling is your chance to multiply team wins and connect meaningfully with the customer journey.

What You’ll Do

  • Help build a best-in-class lifecycle marketing program
  • Identify opportunities for new automated journeys based on successful growth experiments
  • Work closely with operational and technical teams to validate audience targeting and ensure that our content and offers are going to exactly the people who want them
  • Identify gaps in our dynamic content offerings and produce creative new modules that further tailor our message to the audience
  • Monitor and analyze campaign results across all channels to understand the efficacy of strategies and tactics for improving key engagement and retention metrics
  • Brainstorm, outline, and produce email-centric growth campaigns that drive conversions across the funnel
  • Establish and maintain a high bar for marketing creative and copy
  • Establish and expand CRM efforts into newer markets and industry segments
  • Be a strategic thinker, problem solver, and communicator who is focused on building meaningful and impactful long-term relationships with consumers
  • Partner closely Marketing Operations, Sales, Customer Success, Product, and Marketing teams to supercharge a multi-channel, multi-touch, lifecycle program and champion our lifecycle marketing roadmap

What You’ll Need

  • Minimum 7 years of total work experience 
  • Minimum 3 years in B2B lifecycle marketing related roles, ideally at fast growing companies with high data and analytical rigor
  • Detailed technical knowledge of CRM & email systems, attribution models, and lead scoring
  • Strong analytical background - master with data analysis, and have an exceptional ability to draw key insights from both quantitative and qualitative data
  • A critical lens for audiences and the ability to quickly and accurately turn generalized audience summaries into actionable lists
  • Strong working knowledge of Hubspot as well as marketing automation tools like Intercom, with a strong track record leveraging those tools to create successful, multi-channel, and multi touch campaigns
  • Meticulous documentation and mapping skills to help surface the complex automations you build in easily digestible ways
  • You like to build - you enjoy the process of going from problem to solution regardless of the medium
  • You are a storyteller and can weave complex ideas into meaningful narratives with ease

Nice to Haves:

  • Experience managing consultants, agencies, and vendors
  • Fundamental HTML and CSS background, especially email marketing best practices
  • Familiarity with SQL and database analysis
  • Management consulting background
  • Experience in high-growth startups and/or high-growth technology companies

Compensation

  • The annual salary/OTE range for the target level for this role in NYC is $127,500-$150,000 + target equity + benefits (including medical, dental, vision, and 401(k)

Ramp Benefits (for U.S. based employees)

  • 100% medical, dental & vision insurance coverage for you
    • Partially covered for your dependents
    • OneMedical annual membership
  • 401k (including employer match)
    • Please note only 401k contributions made while employed by Ramp are eligible for an employer match
  • Unlimited PTO
  • Annual education reimbursement
  • WFH stipend to support your home office needs
  • Monthly wellness stipend; Headspace annual membership
  • Parental Leave
  • Relocation support

RAMP Headquarters Location

New York, NY

RAMP Company Size

Between 42 - 500 employees

RAMP Founded Year

2019

RAMP Funding Rounds

  • Debt Financing

    $550,000,000 USD

  • Series C

    $200,000,000 USD

  • Series C

    $300,000,000 USD

  • Series B

    $115,000,000 USD

  • Debt Financing

    $150,000,000 USD

  • Series B

    $30,000,000 USD

  • Series A

    $15,000,000 USD

  • Seed

    $7,000,000 USD