Head of Integrated Field Marketing - US - MessageBird

• What’s my job title? Head of Integrated Field Marketing - US
• Where in the world? Remote from the US
• Working hours? For this role, you will operate within the Eastern timezone
• What language(s) will I speak? Fluent English

The role

The Head of Integrated Field Marketing will play a key role in overall ownership of the relationship with key business stakeholders. It involves designing, implementing and executing marketing programs and events with the goal of generating qualified pipeline/leads and accelerating the progression of opportunities in the sales pipeline. The candidate will also be responsible for monitoring performance and reporting on results.

As a MessageBird marketer, you’re passionate about all things marketing. You are detail-oriented, dedicated to delivering extraordinary experiences, and a team player who is excited to be part of a dynamic and ambitious sales & marketing team. You have a proven ability to manage multiple tasks at once, meet deadlines, and communicate effectively across teams.

This role will report to the Head of Field Marketing.

What you’ll do

• Own and execute regional marketing campaigns/programs to increase awareness, drive engagement, generate leads and support conversion rates in close collaboration with sales and marketing stakeholders.
• Play the role of a strategic advisor to sales on where to sell, who to sell to and what to sell to make them a efficient sales organisation.
• Manage all aspects of marketing including: campaign strategy, objectives materials creation, also event/webinar development and execution.
• Manage account-based marketing activities, in partnership with sales, including: identifying target accounts, developing strategy, executing campaigns with the support of cross-functional teams.
• Conduct post-campaign evaluations and ROI analysis; report and share results and recommendations with sales team and marketing teams.
• Research industry events and marketing/campaign opportunities and evaluate sponsorship based on objectives and target audience.
• Maintain event and campaign documents - budgets, calendars, checklists, run-of-shows, etc.
• Complete quarterly budget reviews and ROI analysis; pivot strategy to align with findings.
• Achieve benchmarked ROI metrics by working with the sales and demand generation teams, managing and analyzing campaign data in Salesforce.
• Successfully prioritize and manage multiple projects simultaneously while meeting deadlines and budget
• Manage an active working relationship with our agency partners to bring out the best on both sides.

What you’ll bring

• Minimum of 10 years’ experience in a high-tech B2B environment (SaaS experience of 5+ years will be a big plus)
• Strong demand generation experience building multi-touch, integrated campaigns
• Mix of virtual/online/in-person event experience
• Proven track record of generating awareness and qualified leads in target markets
• Excellent strategic thinking skills with the ability to analyse data and make data-driven decisions
• Experience building, launching and reporting on campaigns
• You are able to prioritise multiple projects and problem solve in fast-paced and creative environments
• You are meticulously organised and concise in verbal and written communications to articulate the direction of the events
• Ability to travel up to 30% of your time
• Bachelor's degree in Marketing, Business, or comparable education/experience

Interview Process

You apply and will hear back from us within a few days. If there’s a fit, the full process is as follows: 

↳ [30 mins] Recruiter Screen

↳ [45 mins] Hiring Manager Interview

↳ [60 mins] Case Study Presentation with Hiring Manager & Two Regional Sales Leaders

↳ [30 mins] Bar Raiser with CMO

After each stage, we will try our very best to provide timely (2-3 days) and constructive feedback (where possible).

#LI-SO1 #LI-REMOTE