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Head of Field Marketing Operations - APAC - MessageBird

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Job Title
Head of Field Marketing Operations - APAC
Job Location
Singapore, Remote
Job Description

Transform the communications world! 

We’re proud (and excited!) to be transforming the global communications landscape through our Omnichannel Platform-as-a-Service (OPaaS). 

  • What’s my job title? Head of Field Marketing Operations - APAC
  • Where in the world? Ideally you will be based in Singapore
  • Working hours? For this role, you will operate within the Singapore Standard Time (SST)
  • What language(s) are required? Fluency in English required, additional languages always a plus but not mandatory

Your role

MessageBird is seeking an experienced and talented Field Marketing Operations Leader to support the growing Marketing organization. This role will primarily focus on APAC and China but will work across all GEO’s across the Field Marketing origination. The role will report to the VP of Field Marketing. The individual will lead the reporting, analytics, development of field marketing measurement strategy - performance and productivity and ROI metrics and FP funnel analysis. The ideal candidate is an experienced analytics, BI and measurement operations manager, a systematic and analytical thinker that has successfully built and/or managed analytics, BI and operations functions (from early stage to maturity) within a fast-growing, globally-focused B2B organization. The successful candidate will be a process, systems and results-driven professional with strong passion for technology, and an entrepreneurial spirit. This is a highly visible and critical position within the MessageBird Field organization. 

What you’ll do

Reporting & Analytics Management 

  • Determine what and how we should measure success of our programs and how we should report that success out to various stakeholders (sales, marketing, partner, etc.) 
  • Measure and report business analytics and ROI of all field programs (e.g. events, campaigns, sales plays, lead generation and demand generation programs) 
  • Manage dashboards and reports to measure all aspects of the business including database cleanliness, campaign effectiveness, pipeline contribution, overall business performance 
  • Conducting regular marketing operations and campaign reviews in order to align marketing strategy with tactics and to ensure effective execution of marketing strategy 

Budgeting Planning, Review and Management 

  • Lead and manage the budget planning, management and procurement process and systems 
  • Consolidate budget allocation and help track expenses to ensure adherence to policy and spending discipline. 
  • Ensure appropriate financial compliance policies are adhered to, and manage day-to-day budget reporting cadence. 
  • Drive process review, development and improvement with respect to all marketing procurement. 

Lead Management 

  • Manage, enhance, and optimize the end-to-end lead management process in conjunction with sales and marketing stakeholders – including lead scoring, upload, routing, reporting and performance management 
  • Collaborate with marketing management to identify and implement processes to increase sales opportunities and sales cycle efficiencies through database management and refined lead management strategies 

Marketing Intelligence | Database - Maintenance and Build 

  • Manage and provide data-driven research, insight and requirements to support multi-level segmentation of database – build culture of data-driven decision-based marketing 
  • Develop and implement strategy for ongoing control, maintenance and enhancement of marketing database in the areas of - process, standards, access control, and documentation

What you’ll bring

  • 8-10+ years of experience developing and implementing effective marketing automation, tools, processes, governance, budget and procurement management, with a least 5 years of experience in B2B high tech operations 
  • Ability to work cross-functionally with other sales and operations teams and culturally with marketing and budget managers 
  • Previous leadership of strategic and financial planning and budgeting processes, as well as financial management in the marketing domain 
  • Strong technical background and experience implementing enterprise marketing technology platforms such as CRM, content management, business intelligence/analytics, demand generation and lead management, enterprise social networks, and marketing automation 
  • Previous experience working across Marketing and Sales to define and develop scalable business processes designed to drive revenue 
  • Deep knowledge and hands on experience with, Marketo (or similar marketing technologies) from the systems’ design, database management and administration perspectives 
  • Superior verbal and written communication skills 
  • Education – MS/BS/BA degree required, preferably within Marketing, Finance, Statistics, Economics, Database


What You’ll Gain

  • Remote-friendly environment
  • Generous stock options for all Birds 
  • Opportunity to work abroad according to our internal policies
  • Flexible working arrangements 
  • Home office set-up budget 
  • State-of-the-art work gear
  • Contribution towards your utility costs 
  • The occasional company-wide and team events
  • Learn from hundreds of the best minds in the business
  • Collaborate with diverse colleagues from over 55 countries (and counting)


Life at MessageBird

We call ourselves Birds! We work fast, grow fast, build fast and focus on impact. We’re go-getters, industry leaders and roll-up-your-sleeves-and-make-it-happen kind of people. We’re smart, fast, and hungry. Our potential for growth is limitless.

Ready To Fly?

Our cloud communications solutions make it possible for over 25,000 businesses to instantly connect with billions of devices worldwide, allowing them to speak with their customers in the same ways they talk to their friends.

Wherever and however you do your best work - we’ve got you covered!

Headquartered in Amsterdam and with global offices in Singapore, London and Maryland, we’re proud to be a remote-friendly company nested in flexibility. Employees can choose to work from one of our global offices, fully remotely in your country of employment, or a mix of the two. Our unique and united culture is rooted in our team: a diverse flock of over 850 Birds who represent 55 nationalities and counting. 

MessageBird is committed to fostering a fair and equal environment based on trust and mutual respect. We believe that a diverse and inclusive workplace is paramount to our success and we are committed to building a team that represents a wide variety of backgrounds, perspectives, and skills. 

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MessageBird Headquarters Location


MessageBird Company Size

Between 500 - 1,000 employees

MessageBird Founded Year


MessageBird Funding Rounds

  • Series C

    $800,000,000 USD

  • Series C

    $200,000,000 USD

  • Series B

    $40,000,000 USD

  • Series A

    $60,000,000 USD

  • Pre Seed

    $120,000 USD