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Director, Product Marketing - Robinhood

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Job Title
Director, Product Marketing
Job Location
Menlo Park, CA, New York, NY
Job Description

Join a leading fintech company that’s democratizing finance for all.

Robinhood was founded on a simple idea: that our financial markets should be accessible to all. With customers at the heart of our decisions, Robinhood is lowering barriers and providing greater access to financial information. Together, we are building products and services that help create a financial system everyone can participate in.

As we continue to build...

We’re seeking curious thinkers looking to co-author the next chapters of our story. Joining now means helping shape our vision, structures and systems; playing a key-role as we launch into our ambitious future.

About the Team:

We are seeking an experienced, passionate, and creative Director of Product Marketing to join our team and drive the growth and success of our product offerings. The successful candidate will play a crucial role in defining our product marketing strategy, positioning, and go-to-market plans, ensuring our products resonate with users and achieve significant market traction.

What you’ll do day-to-day:

  • Develop and execute comprehensive product marketing strategies for Robinhood's existing and upcoming products, ensuring alignment with overall company objectives.
  • Lead the positioning, messaging, and value proposition for our products, targeting key customer segments and differentiating Robinhood in a set of competitive markets.
  • Collaborate closely with cross-functional teams, including Product Management, Sales, Design, and Engineering, to ensure a cohesive and integrated approach to product launches and feature updates.
  • Oversee market research and customer insights, using data to inform product positioning, go-to-market plans, and promotional strategies.
  • Develop and manage the product marketing budget, ensuring resources are allocated effectively to drive maximum impact
  • Build and maintain strong relationships with industry influencers, partners, and media to amplify product awareness and credibility.
  • Monitor and analyze product performance, industry trends, and competitive landscape, adjusting strategies and plans as needed to ensure continued growth.
  • Develop and mentor a high-performing product marketing team, fostering a culture of innovation, collaboration, and continuous improvement.

About you:

  • Bachelor's degree in Marketing, Business, or a related field; an MBA is preferred.
  • 8+ years of experience in product marketing, preferably in the financial services or fintech industry.
  • Proven track record of successfully launching and growing innovative products, with demonstrated expertise in positioning, messaging, and go-to-market strategies.
  • Strong leadership skills, with experience managing and developing high-performing teams.
  • Excellent communication and interpersonal skills, with the ability to effectively articulate complex concepts and engage with diverse stakeholders.
  • Data-driven mindset, with strong analytical skills and experience in market research and customer insights.
  • Experience working in a fast-paced, dynamic environment, with the ability to adapt quickly and manage multiple projects simultaneously.
  • Passion for democratizing finance and a deep understanding of Robinhood's mission, products, and target customers.

The expected salary range for this role is based on the location where the work will be performed and is aligned to one of 3 compensation zones. This role is also eligible to participate in a Robinhood bonus plan and Robinhood’s equity plan.

US Zone 1: $230000 - $270000
US Zone 2: $202000 - $238000
US Zone 3: $179000 - $211000

Base pay for the successful applicant will depend on a variety of job-related factors, which may include education, training, experience, location, business needs, or market demands. You can view comp zones for our US office locations in the table below. For other locations not listed, compensation can be discussed with your recruiter during the interview process.

Office locations (by comp zone)
US Zone 1: Menlo Park, NYC, Seattle, Washington DC 
US Zone 2: Denver, Westlake (Dallas), Chicago 
US Zone 3: Lake Mary

We’re looking for more growth-minded and collaborative people to be a part of our journey in democratizing finance for all. If you’re ready to give 100% in helping us achieve our mission—we’d love to have you apply even if you feel unsure about whether you meet every single requirement in this posting. At Robinhood, we're looking for people invigorated by our mission, values, and drive to change the world, not just those who simply check off all the boxes.

Robinhood promotes diversity and provides equal opportunity for all applicants and employees. We are dedicated to building a company that represents a variety of backgrounds, perspectives, and skills. We believe that the more inclusive we are, the better our work (and work environment) will be for everyone. Additionally, Robinhood provides reasonable accommodations for candidates on request and respects applicants' privacy rights. To review Robinhood's Privacy Policy please visit Robinhood - US Applicant Privacy Policy. If you are an an applicant located in the UK or EEA, please visit the Robinhood UK/EEA Applicant Privacy Policy.

Click here to learn more about Robinhood’s Benefits.

Robinhood Headquarters Location

Menlo Park, CA

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Robinhood Company Size

Between 2,000 - 5,000 employees

Robinhood Founded Year


Robinhood Total Amount Raised


Robinhood Funding Rounds

View funding details
  • Post Ipo Secondary

    $648,293,886 USD

  • Private Equity

    $2,400,000,000 USD

  • Series H

    $1,000,000,000 USD

  • Series G

    $460,000,000 USD

  • Series G

    $200,000,000 USD

  • Series F

    $320,000,000 USD

  • Series F

    $280,025,000 USD

  • Series E

    $298,000 USD

  • Series E

    $50,000,000 USD

  • Secondary Market

    $2,300,000 USD

  • Series E

    $323,000,000 USD

  • Series D

    $363,000,000 USD

  • Series C

    $110,000,000 USD

  • Series B

    $50,000,000 USD

  • Series A

    $13,000,000 USD

  • Seed

    $3,000,000 USD