Director of Search Engine Marketing - HomeLight

Who We Are

We’re building the future of real estate — today.

HomeLight is the essential technology platform used by hundreds of thousands of homebuyers and sellers to partner with top real estate agents and win at any step of the real estate journey, whether that’s finding a top agent, securing a competitive mortgage, or ensuring on-time, easy close.

HomeLight facilitates billions of dollars of real estate on its platform every year. Our vision is a world where every real estate transaction is simple, certain, and satisfying for all.

We pride ourselves on our company culture – but don’t just take it from us. We’ve been recognized as a best place to work by Forbes. We’re committed to diversity both internally and externally through programs such as our Black Real Estate Agent Program. Our team breaks barriers every day while staying committed to HomeLight's goals and core values, which is a crucial element to our shared success.

What You’ll Do Here

The Director of SEM will own & create SEM strategy and tactics, owning all Paid Search ad channels, SEM ad copy, landing pages and communicating performance to our executive council. Your entrepreneurial and independent thinking will drive your success in optimizing campaigns for maximum efficiency and effectiveness. You are data driven, product minded, curious and comfortable taking informed risks and testing hypotheses.

• Responsible for defining, developing, and executing an effective paid search marketing strategy such as executing automated bidding, building systems for millions of keywords, audience building and landing pages.
• Manage small team of campaign, data and paid search specialists to implement and execute your strategies
• Assess campaign performance, drive insights, identify opportunities for improvement, and drive incremental business impact through optimization and growth.
• Continuous optimization of bid strategies and A/B testing of headline, copy, extensions, placement, and landing pages to maximize conversion rates.
• Discover and capture new growth opportunities in SEM based on data mining and quantitative analysis, and execute on ideas to drive growth, traffic and engagement.
• Partnering with data science, product, engineering and design, lead the ideation and execution of product improvements which can drive growth.
• Define use cases to drive product changes.
• Identify new channel opportunities and update strategies based on developments in the Search Landscape.
• Partner with senior leaders and executives to ensure the strategy aligns with the overall company-wide initiatives and long-term objectives.
• Assume top-level responsibility for $MM budget including monthly forecasting of spend and ensuring that PPC accounts remain profitable to the business.
• Delivering reports, insights, and forecasts that accurately measure channel performance, based on incrementally and efficiency.

What you Bring

• 3+ years of experience planning and executing director level SEM/Digital Marketing Strategies management experience
• Developed and executed a data driven SEM execution strategy
• Ran SEM experiments with wins and losses
• Expert knowledge of SEM plus deep understanding of and passion for the digital advertising space including Google Tag Manager
• Proficient in keyword planning, account set up, smart bidding strategy (CPA, ROAS, enhanced CPC, portfolio bidding, target impression share), audience targeting, demographic and device segmentation
• Experience running multivariate tests, calculating significance, reporting results and making sound recommendations
• Experience with SQL (not necessarily expert-level)
• Exceptional experience with Google Ads and Google Analytics
• Bachelor’s Degree or equivalent experience

• Medical (Anthem or Kaiser), Dental & Vision (MetLife)
• Long-Term Disability & Short-Term Disability, Hospital Indemnity Insurance (Aflac)
• 401k (Guideline), Life Insurance (MetLife) & Pet Insurance (Nationwide)
• Commuter benefits are offered in certain locations
• PTO, including Volunteer Days to give back to your community
• Annual Anniversary Perks, including professional development and sabbaticals!
• HomeLight Services to help you with buying and selling your home

Let’s chat! 

HomeLight is an equal opportunity employer dedicated to building an inclusive and diverse workforce, providing employees with a work environment free of discrimination and harassment. All employment decisions are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. We will provide accommodations during the recruitment process upon request and any accommodation will be addressed confidentially.

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