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Director, Head of Consumer Marketing - Roblox

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Job Title
Director, Head of Consumer Marketing
Job Location
San Mateo, CA
Job Description

Every day, tens of millions of people from around the world come to Roblox to play, learn, work, and socialize in immersive digital experiences created by the community. Our vision is to build a platform that enables shared experiences among billions of users. This is what’s known as the metaverse: a persistent space where anyone can do just about anything they can imagine, from anywhere in the world and on any device. Join us and you’ll usher in a new category of human interaction while solving exceptional challenges that you won’t find anywhere else.

We are looking for a Consumer Marketing leader responsible for the strategy, development, and execution of marketing that increases awareness and shapes brand perception. The Consumer Marketing team collaborates on consumer messaging, as well as leads our campaign roadmap, messaging platform for key channels, as well as the strategy of the optimal community content and product innovations to amplify with consumers. They then lead cross-functional efforts bringing that strategy to life through our platform and channels. 

This role is highly collaborative, with close relationships across the marketing and communication teams.We are looking for an expert in consumer marketing, integrated marketing or brand strategy, as well as campaign planning. You will have deep experience in driving consumer insights, developing clear and inspiring messaging, creating a strategic platform that guides integrated marketing across all channels, leading creative campaigns from concept to execution, and measurement.

You will:

  • Build and activate consumer messaging strategies that grow consumer awareness and shape perception of Roblox.
  • Create a strategic messaging platform that guides integrated marketing across key channels, campaigns, and programs.
  • Develop an annual roadmap of creative campaigns that inspire consumers and influence culture.
  • Lead strategic framework for determining the content and product innovations that move our consumer narrative.
  • Work cross-functionally and have close relationships with leaders across the marketing and communications organizations, and with business development teams.
  • Collaborate with creative teams to develop campaigns.
  • Lead a team that is responsible for campaign development and flawless execution.
  • Drive influence with stakeholders across all levels within the company
  • Report to our Head of Product Marketing

You'll have:

  • 10+ years of brand strategy, marketing strategy, consumer marketing or integrated marketing experience for leading Gen Z or consumer technology brands.
  • 2+ years leading a marketing team
  • Experience with creating a messaging strategy and platform by looking for and distilling consumer insights, consumer culture and team goals.
  • Expertise leading strategy and execution for cut-through, brand defining campaigns. Strong portfolio of consumer campaigns they've led.
  • Expert ability with driving integrated marketing across channels, with a focus of leveraging product and owned channels to activate large-scale campaigns.
  • Experience with marketing measurement, including brand and performance media.
  • Ability to drive results from strategy to hands-on execution.

You’ll Love: 

  • Industry-leading compensation package
  • Excellent medical, dental, and vision coverage
  • A rewarding 401k program
  • Flexible vacation policy
  • Roflex - Flexible and supportive work policy 
  • Roblox Admin badge for your avatar
  • At Roblox HQ: 
    • Free catered lunches five times a week and several fully stocked kitchens with unlimited snacks
    • Onsite fitness center and fitness program credit
    • Annual CalTrain Go Pass

Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Roblox Headquarters Location

San Mateo, CA

Roblox Company Size

Between 1,190 - 5,000 employees

Roblox Founded Year


Roblox Funding Rounds

  • Series H

    $520,000,000 USD

  • Series G

    $1,030,000 USD

  • Series G

    $150,000,000 USD

  • Series F

    $149,999,985 USD

  • Series E

    $25,000,004 USD

  • Series D

    $4,000,612 USD

  • Series D

    $2,175,725 USD

  • Series C

    $2,905,890 USD

  • Series B

    $1,069,998 USD

  • Series A

    $560,000 USD