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✍️ ✨ 🚀 Customer Marketing Manager - Embrace

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Job Title
✍️ ✨ 🚀 Customer Marketing Manager
Job Location
Los Angeles or San Francisco Bay Area
Job Description
Our world is mobile — the phones in our pockets, our 10+ IoT devices at home, the cars we drive, the way we conduct our work, and the point-of-sale devices from which we buy our coffee and donuts. Embrace is on a mission to make all of our edge experiences exceptional by helping revolutionary companies evolve and excel in this mobile-world that did not exist even 7 years ago. Customers, like Goat, Hilton, Masterclass, Home Depot, and Cameo, love Embrace’s mobile observability and data platform because it makes extremely complicated and voluminous data actionable.

About the Role

We’re looking for a talented and experiences marketing programs manager to construct maintain and support our marketing programs. You will manage business-to-business marketing programs in Marketo for email campaigns, event promotion,  nurture, webinars, and ad-hoc announcements.

What You’ll Do

  • You'll use your deep systems knowledge to construct, maintain, and support our core marketing programs
  • Manage critical business processes such as attribution, database management, integrations and communications calendar
  • Like the rest of our team, you’ll be rolling up your sleeves and helping out with tons of projects outside of your job description
  • Help manage a detailed project or program plan that considers all requirements, constraints, resources, and deliverables associated with the defined objectives
  • Own priorities, timelines, project management and success metrics of the marketing execution efforts with strong accountability on operational excellence in a fast-changing environment

Basic Qualifications

  • Bachelors degree required
  • 3+ years of marketing automation experience using Marketo under your belt
  • 3+ years of expertise in Salesforce.com usage and marketing administration, especially in building Salesforce dashboards and setting up campaign attribution programs
  • HTML and CSS skills – big necessity!
  • Understanding of the relationship between a marketing automation platform and Salesforce, and how campaigns/data is synced, as well as the field mapping processes
  • In-depth understanding of email deliverability requirements and processes
  • Must have hands-on marketing automation experience in the B2B space.
  • Strong organizational and time management skills 
  • Strong analytical and assessment skills in order to analyze outcomes and optimize (emails, programs, landing pages, etc.)

Gathering is integral to our culture for collaboration and connection. We want to ensure that all of our new hires have the ability to travel and meet other team members. We estimate the travel for any given role to be a couple of days every month or two. In order to gather, new hires must be able to meet our COVID vaccination requirement as we continue to help our team limit risk.

Preferred Qualifications

  • Knowledge of Marketo's API Integration – a plus
  • Knowledge data privacy regulations across North America, EMEA, and APAC
  • Marketo MCE Certification
  • Experience in software or high-tech marketing is a plus
  • Managed Database growth from 100K to 500K 
  • An opinion on Star Wars vs Star Trek

Culture Values

  • Perspective - seeking to understand others’ perspectives
  • Investing - investing in discovering value, unprompted
  • Honesty - delivering brutal honesty kindly
  • Simplest - finding the simplest solutions by focusing on outcomes
  • Ownership - empowering yourself and others through solutions, not answers
  • Dark Humor - finding levity together, even when tackling hard problems

Why join Embrace?

Embrace is growing and recently raised a Series B backed by YCombinator, NEA, Greycroft, and the founders of Testflight, Parse, and PagerDuty. The repeat founding team also started Scopely, a $3B+ unicorn mobile startup. Enterprises, revolutionaries, and vendors rely on the Embrace Data Platform to capture 100% of user-behavioral and technical time-based session data rather than relying on sampling. The engineering, data science, UX, and product teams at NYTimes, Hyatt, OkCupid, and Owlet are driving their businesses with Embrace.
 
 
 
 
 
 

Embrace Headquarters Location

Culver City, CA

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Embrace Company Size

Between 100 - 500 employees

Embrace Founded Year

2016

Embrace Total Amount Raised

$57,000,000

Embrace Funding Rounds

View funding details
  • Series B

    $45,000,000 USD

  • Series A

    $7,500,000 USD

  • Seed

    $4,500,000 USD