Content Marketing Manager - Airspeed

Reports to Head of Marketing

NOTE: we prioritize applications that create an Airspeed profile. To create your own profile, view our Head of Marketing's profile here and click 'Create my own profile.' Add your profile to your Resume or email it to marketingjobs@getairspeed.com. 

What you’ll be doing

• Execute content marketing strategy to drive growth: create and execute content across channels such as blog, email, and social media. You will own our social media accounts with responsibilities such as developing and managing the content calendar, designing and creating social media assets, and engaging with the community regularly through comments to bring in new leads. 
• Execute creative strategies for demand gen: ideate and execute creative demand gen campaigns to drive qualified leads. Create programs to generate and nurture leads via events, SEO, email, retargeting, targeted social advertising, and more. 
• GTM strategy & execution: support Head of Marketing with go-to-market strategy including freemium/product-led growth, pricing, customer journeys, and sales enablement that drive adoption and revenue growth from new products, markets, and channels.
• Analyze customer and market insights: Gather company, user, competitor, and market insights and analyze regularly. Report on metrics across all channels. Deliver prioritized recommendations based on those findings. 

Who you are

• 2+ years Marketing experience across multiple channels (Email, Social Media, Blog, etc), ideally working in B2B / technology / startup space.
• Track record of driving qualified leads to hit targets.
• Resourceful and solution-oriented. Whatever you’re tasked with, you’ll figure out the best way to get it done. 
• Results-driven, self-motivated, and organized, with a proven track record of prioritizing tasks and executing efficiently. 
• Excellent written and verbal communication skills, and attention to detail.
• Experience with tools such as Hubspot, Amplitude, Google Sheets, Google Analytics, Wordpress, SEMRush, Asana, Slack.
• Experience with design using Canva or similar tools for email newsletters, social media posts, and lead magnet assets.