Associate Director of Product, Performance Marketing - Luxury Presence
View Company Profile- Job Title
- Associate Director of Product, Performance Marketing
- Job Location
- United States
- Job Description
- About UsLuxury Presence is the fastest-growing digital platform for agents, teams, and brokerages. Our award-winning real estate websites, modern marketing solutions, and AI-powered mobile platform help agents attract more business, work more efficiently, and serve their clients. Since launching in 2016, Luxury Presence has been trusted by more than 50,000 real estate professionals, including over 20 Wall Street Journal Top 100 agents.About the RoleWe’re looking for an Associate Director of Product with deep expertise in performance marketing and lead generation to own the productization of our Paid Ads and lead gen and nurturing offerings. We’ve built a best-in-class Paid Ads solution that has achieved strong product-market fit through a human-powered model. Now, we’re ready to take the next step: scaling this offering to thousands of agents through technology. You’ll also provide remarkable ROI to our customers by delivering them a high volume of high-quality leads (prospective home buyers and sellers) at a remarkably low cost through AI-driven lead nurturing and optimization of our customers’ lead capture funnels. As the Associate Director of Product, you’ll own the vision, strategy, and execution for this high-impact offering while managing a small team of Paid Ads specialists. This role is an opportunity to create transformative solutions that drive value for our clients and accelerate our growth.What You’ll Do
- Productize the Paid Ads Offering: Develop a roadmap and lead the transition of our human-powered Paid Ads service into a scalable technology-driven product.
- Develop AI Lead Nurturing Solutions: Collaborate with cross-functional teams to design and implement AI-driven lead nurturing tools that help clients convert leads into active buyers and sellers, enhancing their marketing ROI.
- Campaign Performance & Insights: Leverage your knowledge in performance marketing to set standards for paid ads campaign success and deliver insights that drive client value.
- Team Leadership: Oversee a small team of Paid Ads specialists, ensuring operational excellence and high-quality execution while scaling team processes.
- Collaborate Cross-Functionally: Work with engineering, design, and go-to-market teams to develop product requirements, prioritize features, and deliver solutions that meet client needs.
- Drive Innovation: Stay ahead of performance marketing and lead generation and nurturing trends, identifying opportunities for automation and innovation to continuously improve our product offering.
What We’re Looking For- Performance Marketing Expertise: 5+ years of experience in performance marketing, with a deep understanding of paid media (e.g., Google Ads, Meta Ads).
- Lead Generation & Nurturing Expertise: 2+ years of experience in lead generation and nurturing, with a deep understanding of best practices for driving high conversion rates.
- Product Management Expertise: Proven success as a product manager, preferably in a SaaS or marketing technology company.
- Strong Analytical Skills: Ability to interpret data, draw actionable insights, and measure product success.
- Leadership Abilities: Experience managing teams and scaling and optimizing operational processes.
- Customer-Obsessed: A passion for delivering value to customers and solving their problems through innovative solutions.
- Real Estate Industry Knowledge (a plus): Familiarity with the residential real estate market is a bonus but not required.
Why Join Us?- Shape the Future: Own the roadmap for a key value driver of our flagship product and make a significant impact on the company’s growth.
- Collaborative Culture: Work alongside a team of passionate, talented individuals who are committed to building best-in-class solutions.
- Growth Opportunities: Be part of a high-growth company where you can grow your career as we scale.
- Flexible Work Environment: Enjoy the flexibility of working remotely.
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Luxury Presence Company Size
Between 500 - 1,000 employees
Luxury Presence Founded Year
2015
Luxury Presence Total Amount Raised
$50,500,000
Luxury Presence Funding Rounds
View funding detailsSeries B
$19,200,000 USD
Series B
$25,900,000 USD
Series A
$5,400,000 USD