Associate Director - HCP Marketing Rare Disease - ACADIA Pharmaceuticals

Associate Director, Rare Disease Marketing will drive brand activities directed at healthcare professionals to support promotion of Trofinetide for Rett Syndrome. This role will partner across key stakeholders (medical affairs, regulatory, legal, compliance, patient services, market access, marketing operations, training, sales, market research, etc.) to develop strategy and execute the programs and tactics. This position reports into Executive Director, Rare disease HCP marketing.

Primary Responsibilities:

Congresses:

• Develop and execute marketing strategy for HCP congresses & scientific meetings, sponsorships, and KOL expert meetings at medical conventions focused on ped-neurology, rare diseases and developmental pediatrics
• Coordinate activities for HCP congresses including leading cross-functional planning meetings, logistics management, and execution of event sponsorships, symposiums, , exhibit development/build, conference material development, and print fulfillment

Adboards: Identify key areas for insight generation, develop and execute full year HCP adboard plan to support business needs.

Peer to Peer Education Programs:

• Supports the development and execution of promotional speakers’ bureaus as well as other peer to peer educational programs and tactics directed at healthcare professionals at congresses, lunch and learns, dinner programs and digital executions
• Act as key commercial contact for HCP KOLs managing execution of key tactics with Rett syndrome experts

Digital promotion:

• Partner with agency, digital excellence and media agency to develop strategy and execution for digital promotion and media placements including web, social and partnerships with digital/media vendors.

Brand strategy and Tactical planning

• Collaborates with executive Director of HCP marketing to develop strategic HCP marketing programs, determine budgets, timelines and metrics for program success, and evaluates performance against metrics
• Represents the department as a member of cross-functional project teams providing guidance, insight, and recommendations relative to the goals and objectives of the rare disease Marketing function
• Interprets and translates clinical data and market research insights into commercial strategy aligned to Brand strategy
• Partners with sales training and sales leadership teams to optimize the development and utilization of promotional materials for roll out at sales meetings
• Monitors and ensures that all Medical Legal Review (MLR) processes are followed, and all programs are compliant with legal guidance and corporate policies
• Develops and delivers presentations as needed to commercial management and other internal groups
• Other duties as assigned

Education/Experience/Skills:

• Bachelor’s degree in marketing, health care, life science; Master’s degree preferred
• Minimum of 6-8 years of progressively responsible experience in pharmaceutical or biotech Marketing
• 3 years in a product manager role strongly desired. Launch experience and commercialization of new products preferred
• Rare Disease experience highly desirable, with requirement of understanding of specialty therapeutics addressing significant unmet medical needs
• Emerging life sciences / start-up experience strongly preferred
• Strong Biopharmaceutical brand management experience and demonstrated track record of success
• Proficient in digital marketing and media tactics directed towards HCPs
• Proficient at effectively prioritizing goals and coordinating resources to achieve those goals
• Demonstrated ability to interface/collaborate with other departments and influence without authority as necessary to achieve goals
• Able to change the thinking of, or gain acceptance from, others in sensitive situations, without damage to the relationship
• Travel required; ability to travel up to 40% of time during peak execution time periods

Physical Requirements:

While performing the duties of this job, the employee is regularly required to stand; walk; sit; use hands to finger, handle, or feel; reach with hands and arms; climb or balance; stoop, kneel, crouch, see, talk or hear in a standard office environment and independently from remote locations. Employee must occasionally lift and/or move up to 20 pounds.   Ability to travel by car or airplane independently overnight up to 40% of the time and work after hours if required by travel schedule or business issues.

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