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✍️ ✨ 🚀 Account Based Marketing Manager - Embrace

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Job Title
✍️ ✨ 🚀 Account Based Marketing Manager
Job Location
Los Angeles or San Francisco Bay Area
Job Description

Our world is mobile — the phones in our pockets, our 10+ IoT devices at home, the cars we drive, the way we conduct our work, and the point-of-sale devices from which we buy our coffee and donuts. Embrace is on a mission to make all of our edge experiences exceptional by helping revolutionary companies evolve and excel in this mobile-world that did not exist even 7 years ago. Customers, like Goat, Hilton, Masterclass, Home Depot, and Cameo, love Embrace’s mobile observability and data platform because it makes extremely complicated and voluminous data actionable.

About the Role

We’re looking for a brilliant marketer to create targeted marketing campaigns to a high value prospect list. This role is pivotal in increasing our account based marketing strategy for larger potential customers. Content includes such blogs, case studies, newsletters, nurture streams and more! You'd be a great fit if you enjoy strategic thinking and delivering impact to the sales and marketing team. 

What You’ll Do

  • Contribute to the management of the customer content calendar
  • Work with internal teams to understand the audience and target accounts
  • Collaborate cross-functionally across marketing teams to identify the most effective messages, materials, channels and calls to action for personas within target account
  • Create and execute customized ABM campaigns, determine custom content requirements, and leverage a marketing mix of digital, events, email, and white-glove experiences to ensure effectiveness
  • Translate technical concepts and topics into consumable content that further educates and engage customers
  • Create customer case studies
  • Manage short copy content

Basic Qualifications

  • 5+ years of content creation, communications, product marketing, technical marketing, or technical writing experience
  • 2+ years of Account Based Marketing experience 
  • Must have Marketo experience and be self-sufficient 
  • A passion for the tech industry and learning new things every day
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously
  • Outstanding research skills, a positive attitude, and a creative and analytical mind
  • Strong organizational skills with a penchant for consistent processes

Gathering is integral to our culture for collaboration and connection. We want to ensure that all of our new hires have the ability to travel and meet other team members. We estimate the travel for any given role to be a couple of days every month or two. In order to gather, new hires must be able to meet our COVID vaccination requirement as we continue to help our team limit risk.

Preferred Qualifications

  • Writing in the mobile or technology space
  • Created an ABM from scratch 
  • Expertise in and demonstrated application of current SEO tactics
  • Experience producing videos which distill complex technical concepts into content easily understood by both technical and non-technical audiences
  • An opinion on Star Wars vs Star Trek

Culture Values

  • Perspective - seeking to understand others’ perspectives
  • Investing - investing in discovering value, unprompted
  • Honesty - delivering brutal honesty kindly
  • Simplest - finding the simplest solutions by focusing on outcomes
  • Ownership - empowering yourself and others through solutions, not answers
  • Dark Humor - finding levity together, even when tackling hard problems

Why join Embrace?

Embrace is growing and recently raised a Series B backed by YCombinator, NEA, Greycroft, and the founders of Testflight, Parse, and PagerDuty. The repeat founding team also started Scopely, a $3B+ unicorn mobile startup. Enterprises, revolutionaries, and vendors rely on the Embrace Data Platform to capture 100% of user-behavioral and technical time-based session data rather than relying on sampling. The engineering, data science, UX, and product teams at NYTimes, Hyatt, OkCupid, and Owlet are driving their businesses with Embrace.

Embrace Headquarters Location

Culver City, CA

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Embrace Company Size

Between 100 - 500 employees

Embrace Founded Year

2016

Embrace Total Amount Raised

$57,000,000

Embrace Funding Rounds

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  • Series B

    $45,000,000 USD

  • Series A

    $7,500,000 USD

  • Seed

    $4,500,000 USD