Product Marketing Manager at Anaplan

Anaplan logo


(56 open jobs)

Anaplan's connected planning platform enables organizations to accelerate decision making by connecting data, people, and plans across the business.

Job title
Product Marketing Manager
Job listing last updated at
Aug 31, 2020
Job listing location
San Francisco, United States
Job listing source
Job listing link
External link
Bay Area company location: 50 Hawthorne St, San Francisco CA

Job description

At Anaplan, we are looking for a self-motivated PRODUCT MARKETING MANAGER to join our growing team in SAN FRANCISCO and contribute as a member of the Global Product organization located in San Francisco, Minneapolis, London and York, UK.


Are you a passionate and results-oriented product marketer with enterprise software background and want to join our growing product marketing team? Anaplan is disrupting the planning and decisions space by creating and leading the Connected Planning category. This is truly a once in a lifetime opportunity to lead messaging, positioning, go-to-market strategy, content development and sales enablement, for an industry-leading Connected Planning platform. If you have a proven track record of successfully launching new categories and/or products and building customer followership through innovative go-to-market execution then look no further!


As a Product Marketing Manager, you'll be working closely with the product management, product strategy, competitive intelligence, marketing and field-facing functions, you will assume creation and communication of impactful storylines highlighting Anaplan platform advantage and managing feature/functionality launches. You will create compelling content to drive our marketing programs and be directly responsible for customer adoption. Having past experience with enterprise software business applications, platform, and cloud will contribute to your success at Anaplan.


What you’ll be doing:


  • Drive product marketing and sales enablement plans to support revenue objectives of growing existing ACV and acquiring new customers
  • Develop messaging and positioning, build and deliver sales tools across the sales cycle, including presentations, white papers, data sheets, and other tools, to enable sales teams to communicate the value of Anaplan platform effectively
  • Manage launches by building value messaging in collaboration with product management, develop collateral and sales tools, and work closely with sales and marketing teams to craft marketing plans and own product launches. Also drive and support partner enablement in collaboration with partner marketing
  • Understand complex buying/selling processes involving multiple decision-makers for software and solution purchases and translate that to successful GTM strategies
  • Lead buyer persona and market research activities, leveraging both primary and secondary research to identify potential market opportunities for Anaplan
  • Influence development of product demonstrations by working closely with pre-sales
  • Evangelize and demonstrate our solutions at conferences, tradeshows, to analysts and customers.
  • Continuous ideation and comfortability in working with minimum structure while helping define process and structure for various key initiatives.


 More about you:

  • 5+ years related product marketing experience, in one or more of the following areas: enterprise business applications, cloud platform, data processing and management, analytics, planning technology
  • Mix of enterprise software, high growth startups and fast paced environments. Showcase examples of strategic initiatives you have owned and executed.
  • High energy, creativity and can-do attitude, agility, ability to manage multiple priorities and bias-for-action with exemplary results. Ability to work cross functionally across an organization with minimum supervision.
  • Demonstrate you are a product marketing expert with demonstrable product launch experience
  • Strong success in helping drive the entire sales cycle: sales enablement, selling to customers/partners, holding conversations with both line of business executives and technical decision makers.
  • Understanding and use of marketing analytics to make better informed decisions
  • Outstanding communication skills including writing and content development
  • Excellent organizational skills, work ethics and demonstrated ability to meet deadlines
  • Bachelor's and/or master’s degree in a related field in marketing, strategy, business administration, engineering, or science. MBA preferred.


What we offer:

  • A rewarding, progressive career with a company that values diversity, flexibility and understands the need for a good work/life balance. 
  • Market-leading salaries combined with generous bonuses, equity and a range of comprehensive benefits. 
  • Regular agile meet-ups, events and hackathons (both attending and hosting!) 
  • 3 days of paid leave every year to help support the charity or cause of your choice. 
  • Huge problems to solve –you will constantly be learning and pushing boundaries, working with some of the most committed people around! 

Do you align with Anaplan’s Values?

Collaborative: We go out of our way to help others succeed

Explore all of our Values on



About Anaplan


We’re building a truly unique technology. From our calculation engine and in-memory  data  store,  to  apps  and predictive analytics; amazing technology is being developed every day.


We’re addressing a $100B/year problem  that  all  global  businesses  face.  Our  mission  is  to  break  the  traditional business planning mold, currently performed through spreadsheets or legacy systems.


Anaplan’s Connected Planning platform is enabling customers to improve decision-making by turning response time into real time. With  900+ customers and 175+ partners globally, Anaplan’s platform is solving some of the most complex challenges in business. CEOs, analysts, and the press agree—Anaplan is changing the way the world does business. Learn about our history, see our recognitions and achievements, and take a look at what it’s like to work at Anaplan. Get to know more about working at Anaplan by checking out our social channels.











Let Bay Area companies find you

Join candidate network